Dodge has partnered with Universal Pictures and Atlantic Records in a multi-tier marketing initiative. You may spot the Flash to the Future ads on television and the internet. Starring alongside Vin Diesel, you'll find the 2015 Dodge Challenger and the 2015 Dodge Charger R/T. A special edition of the Jeep Wrangler Unlimited is also on hand for the adventure.

1. Dodge Partners with
Universal Pictures, Atlantic
Records on 'Furious 7'

2. Dodge has partnered with Universal Pictures and
Atlantic Records in a multi-tier marketing initiative.
You may spot the Flash to the Future ads on television
and the internet. Starring alongside Vin Diesel, you'll
find the 2015 Dodge Challenger and the 2015 Dodge
Charger R/T. A special edition of the Jeep Wrangler
Unlimited is also on hand for the adventure. "Furious
7," the latest in the Hollywood blockbuster "Fast and
Furious" franchise, arrives in theaters April 3.

3. Dom Toretto, played by Vin Diesel, drives a Candy Red
2015 Dodge Charger as his main ride through many
chase scenes. Often called America's only four-door
muscle car, the Charger offers a high performance engine
with 475 horsepower. This remarkable 6.4-liter V-8
generates 475 lb.-ft. of torque and can accomplish the
zero-to-sixty sprint in four seconds.

4. The Charger's costar is a 2015 Dodge Challenger R/T.
This Sublime Green and Black edition is driven by Letty
Ortis, played by Michelle Rodrigues. The R/T features a
375-horsepower engine with 410 lb.-ft. of torque. Tej
Parker, played by Chris "Ludacris" Bridges, handles the
wheel of a special armored edition of the Jeep Wrangler
Unlimited. The movie included nearly 30 vehicles
provided by Fiat-Chrysler Automotive.
Dodge has enjoyed a partnership with Universal Pictures
since the first "Fast and Furious" movie, but it's the first
time that the car company has partnered with Atlantic
Records. The original motion picture soundtrack and
related music videos were released March 17.

5. The partnership between fast Dodge cars and adrenaline-
filled action has fueled the "Fast and Furious" franchise
for years, explained Oliver Francois, FCA Chief
Marketing Officer. It was only logical to broaden that
partnership with an innovative Atlantic Records
collaboration that can showcase Dodge's most powerful
performance vehicles.

6. The television ads will promote Furious 7 with clips
from the movie alongside new vehicle footage of the
2015 Dodge Challenger. The Flash to the Future ad
features a customer who is interested in a Dodge
Challenger R/T. In this intense fantasy, he gets more
than he expected when he finds himself in a high-
octane chase. Alternating between original footage and
action scenes from the Furious 7 movie, the customer
gets the ride of his life. As the customer returns to
reality, the voice-over tells the audience, "It's not Fast
and Furious without a Dodge."

7. For the music videos, Atlantic Records employed the 2015
Dodge Challenger SRT Hellcat and the 2015 Dodge Charger
SRT Hellcat. With their SRT powertrain generating 707
horsepower, these editions can handle the quarter-mile in 11
seconds. Both offer the muscle car look and race car
performance that driving enthusiasts crave, making them a
natural choice for music videos about street racing. Another
music video star is the 2015 Dodge Viper GTS. This slick
sports car churns out 645 horsepower and can handle the
zero-sixty sprint in less than three seconds. Vintage Dodge
cars were also featured in the music videos.
The Flash to the Future ad and other related videos are
available at the Furious 7 web landing page at
www.dodge.com/en/furious-7.

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