1. By Galina Dolmatova

2. General info about LinkedIn
 is a leading professional network on the web
 Its mission‐to connect the world’s professionals to
make them more productive and successful
 over 75 million members in over 200 countries
 a new member joins LinkedIn approximately every
second
 Available in English, German, Franch, Italian, Spanish
and Portuguese
 is free to join
 was founded in 2003

3. Features
 Profile: status, photo, public profile, summary,
working experience, education, additional info,
recommendations, Q&A
 Search: people, business partners, info, groups
 LinkedIn Applications: to collaborate on work projects
and share documents
 Jobs: for job seekers and hiring managers
 Groups: access to discussions

4. Features
 Questions and answers
 Company pages
 Mobile: applications s for BlackBerry, iPhone and Palm
Pre
 Join LinkedIn and Twitter Accounts
 A premium version of accounts gives more tools

5. Is used:
 To establish professional profile online
 To keep in touch with colleagues and classmates
 To find experts, ideas and opportunities
 To share experience and get a professional advice
 A source of job offers

6. Average user
 Professionals in various fields of activity
 Company representatives
 Job seekers
 Students
 Entrepreneurs

7. How is it used for Social Media
marketing purposes?
 Self marketing
 Advertising and marketing with the help of the sales
team