3. AdMob Advertiser Base 2005-2008 AdMob, Inc. Confidential & Proprietary Mobile Content Internet Retail Movies, TV & Games Autos Financial Consumer Products
11. Campaign Strategies 2005-2008 AdMob, Inc. Confidential & Proprietary Campaign Strategy Brand Focus Direct Response Lead Generation Click to Branded or Informational Landing Page Click to Call Click to Play Video Click to Listen to Personal Message Click to Capture Personal Information Click to Download a Promotional Ring tone, Wallpaper or Game
12. Click-to-Video & Buy DVD Now on Amazon.com 2005-2008 AdMob, Inc. Confidential & Proprietary CPM Banner Ad Branded Landing Page Click-to-Video Click to Buy Now
13. Click-to-Call & Information Capture: DIRECTV 2005-2008 AdMob, Inc. Confidential & Proprietary CPM Banner Ad Mobile Landing Page Click-to-Call Data Collection CPC Text Ad
14. Click-to-Video: Coca Cola 2005-2008 AdMob, Inc. Confidential & Proprietary CPM Banner Ad Branded Landing Page Handset Video Player Video: Coca Cola C2V Experience demo
15. Brand Promotion: adidas Superstar 2005-2008 AdMob, Inc. Confidential & Proprietary CPM Banner Ad Branded Landing Page Phone Number Capture
16. Build a Mobile Landing Page 2005-2008 AdMob, Inc. Confidential & Proprietary If you don’t have a mobile landing page for your campaign, AdMob can help you build one that achieves your campaign goals Partners:
19. AdMob Network Demographics 2005-2008 AdMob, Inc. Confidential & Proprietary AdMob Network delivers broad demographic distribution Ethnicity Gender Age * Note: Hispanic Origin has overlap with other “ethnicities”.
20. AdMob Marketplace Packaging 2005-2008 AdMob, Inc. Confidential & Proprietary Select AdMob Publishers AdMob’s network includes major media and the best of the mobile web
22. Targeting: Sample Demographic Bundles 2005-2008 AdMob, Inc. Confidential & Proprietary Biz Traveler Male 18-49 $100K+ College Students Male & Female 18-24 Some College Sports Fanatics Male 18-49 Technophiles Male 18-34 $75K+ Digital natives All genders 13-24 HS & College Urban Influencers Male & Female 18-34 African American & Hispanic
30. adidas “Basketball is a Brotherhood” Case Study 2005-2008 AdMob, Inc. Confidential & Proprietary Mobile out performed TV, Online, & In-store campaigns for efficiently driving opt-ins High % were repeat callers Click-2-Call Kevin Garnett (KG) functionality Goal To extend “Basketball is a Brotherhood” campaign to mobile for lead generation, brand engagement, and product discovery Result AdMob designed highly engaging campaign employing functionality well-suited for mobile: Click-2-Call pro basketball player Kevin Garnett (KG) & get KG to record a custom voicemail, video, pages for players’ shoes Mobile advertising = most efficient source of driving opt-ins
31. Coca-Cola Case Study 2005-2008 AdMob, Inc. Confidential & Proprietary 1.31% CTR and >130% play rate! Video: Coca Cola C2V Experience demo Goal Coca-Cola wanted to leverage web video assets for a global mobile ad. Result Coca-Cola reached users in 125 countries with 1.31% click-thru rate and a 130% ratio of plays to clicks. AdMob drove successful Mobile Video ad program using text / banner ads, AdMob landing pages, and industry first Click-to-Video capabilities.
32. Case Study: MTV Europe Music Awards 2005-2008 AdMob, Inc. Confidential & Proprietary 400% increase in downloads! MTV EMA Mobile Site Key campaign results 300% increase in traffic! Goal To promote the MTV Europe Music Awards (EMA) 2007 by driving traffic to MTV’s highly engaging mobile site including games, gossip, pictures and video Result MTV ran targeted text link ads on the AdMob network to reach European mobile users, changing the copy often to give people new reasons to click through to their mobile site AdMob mobile ad campaign increased visitors 300% from the previous year & increased downloads 400% CPC Text Ads Live gossip now from the MTV EMA’s Free video downloads – MTV EMA’s
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