This document summarizes why more business leaders are not actively using social media online. It notes that while social media will be the second most important way to engage customers within 5 years, only 16% of CEOs currently participate. It argues that by ignoring social networks, business leaders are missing opportunities to communicate, get feedback, and improve their companies. Leaders should embrace social media now rather than waiting, as the online landscape will continue to change rapidly.
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11. Why aren’t more business leaders online?
Anyone who thinks new technology isn’t going to keep changing the world has got
their head in the sand.
We are seeing progress every day online, and businesses are doing their level best
to keep up and get ahead.
However, when you get to the very top of companies, there is a surprising lethargy
about using the online tools already available: social media.
Embracing social media isn’t just a bit of fun, it is a vital way to communicate,
keep your ear to the ground and improve your business.
So why are only 16% of CEOs currently participating in social media?
IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social
media seriously.
Only one of more than 1,700 respondents had their own blog!
Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and
elsewhere on the web.
12. Why aren’t more business leaders online? Cont.
The study indicated that within five years social media will
be the number two way to
engage with customers (after face-to-face personal
interaction).
That’s a step in the right direction, but why wait five years?
The internet will have changed all over again by then,
and business is in danger of being left behind.
It isn’t just CEOs that can make the most of social media.
Where possible, everyone within a company should be engaged in what is happening
elsewhere within their business, and in the wider world.
Social media is a great way to do this.
Also, it can furnish a spirit of community, not least amongst global, widespread companies.
Nevertheless, like all other areas of business, CEOs have the opportunity to set the bar.
By ignoring social networks, they are potentially missing a trick.
There are lots of business leaders utilising social media, and yours truly is only too happy to
be counted among them.
But the beauty of the web is that there is plenty of room for everyone.
Does anybody else want to join the party?
There’s only one rule for entry - no ties allowed!
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