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14 Ways To Gain Reader Trust
1. THE MONEY DUMMY BLOG
14 Ways To Gain Your
Readers Trust
By John Paul Aguiar
The Social Blogging Entrepreneur
www.JohnPaulAguiar.com
2. Show You
Introducing yourself with a picture and small bio at the very beginning
of your blog is the best thing you can do to build trust.
Also make sure to have that bio box push people to read more on
your About Me page.
Readers build trust and relationships with people not websites.
3. Share You
Blogging about yourself makes your readers connect with you faster
since they will start to get to know you beyond your blog.
Sharing your life outside of your blog makes people relate to you faster
and on a more personal level.
Now don’t go over-board with this.
Remember to keep your blog posts targeted to what your blog is about.
But throwing in a post here and there about personal plans or vacations
plans or whatever is perfectly fine.
People buy on emotions, so getting your readers to relate to you on a
more personal level is a smart thing to do if you want to develop that
reader into a customer.
4. Be You
The best way to get your readers to connect with you is to BE YOU.
That means to share your personality thru your writing.
I like to say that if I meet one of my readers in a bar and have a conversation
for 5 min they will know who I am with me telling them.
Because I write like I talk, I’m a smart ass in my writing because I’m a smart
ass in person. I don’t play games, sugar coat or hide anything in my writing
because I don’t do any of that in “real life”!
You can’t share you and your personality if you’re trying to write like a
superman version of yourself.
You need to know your personality lane and Stay In It!
5. Be Up-Front and Transparent
Don’t half-ass your blog posts or anything you share.
Writing from real personal experience is a powerful way to get your readers
trust.
It doesn’t matter if your personal experience is good or bad, they will
appreciate your honesty. It also let’s your readers see that you’re not
perfect, and that you’re a real person that is still learning too.
If you tried a product or tactic that worked, great share the FULL details of how
you made it work.
If you tried a product or tactic that didn’t work, great share why you think it
didn’t work for you and how it may work better next time.
If your upfront and honest in your writing, your readers will respect that and
remember that when it comes time to share a product or service sales page
with them.
6. Share Helpful Content
No matter how great your writing is, if it is not helping your readers they will
stop reading at some point.
Most bloggers/marketers will tell you to not be to helpful or give all your
information away, but reality is you should write wide open. You will never give
all you know away to the point that people will say…
“I’m not buying your product because I know everything from your free blog”
What will happen is they will be blown away but what you share on your blog
for free, that they will be thinking…
“If JP gives all this great helpful info for free, I can’t wait to buy his product and
see what’s in it”
Remember, blogging is about giving up front and benefiting from all that giving
later on.
7. Reply To Everything
You CAN’T have a relationship with your readers without conversation.
That is why replying to a readers comments or emails is so important since
these are the only real opportunities you have to have a 2 way conversation
with them.
Letting your readers see that you care about them and their opinions is a
powerful thing, so when you have the opportunity to show that.. you must
jump on it!
8. Sell Your Stuff
Selling YOU and how YOU can help your readers is the best place to be to
turn a reader into a customer.
If people read you blog regularly and look to you for help and advice, then it
makes sense that they would rather buy you then the next guys product that
they don’t know.
ex: I share my posts and other peoples posts on Twitter daily. I actually share
more of your stuff them my own. Yet my posts get shared more.
Why? , they followed me not you. They followed me to hear from me.
I’m pretty sure this is how it works for you too. Your stuff gets shared more
then when you share mine or other people’s.
It works the same with your blog. Your readers want to learn from you, not the
other guy.
9. Trust First
A friend shared something on trust the other day.
And my answer was “If you want people to jump, you need to jump first”
I learned this first hand when I released my Twitter Dummy guide 2 years ago.
I fought with the idea of offering a 30 day money back policy. My thinking was
that people would buy and then ask for a refund and get the guide for free.
After some back and forth, I finally decided to offer the 30 day policy and am
happy to say I was very wrong.
1000+ sales later, I have had 3 refunds, 2 weren’t happy with the guide and
one was a refund request 2 min after the sale.
So what I was worried about ONLY happened ONE time in 1000+ sales.
Trust first – You will benefit in the end!
10. Just Say Yes
This builds off of trusting your readers.
Take the “customer is always right” mindset a step further and say yes in the
front way before they are a customer.
If a reader emails a question, answer it.
If they need a little help, say yes.
If they ask for a tweet or a share, say yes.
The more helpful you are to your readers/visitors the faster they will come
back and become a customer.
Now this doesn’t mean to let people take advantage of you and your time. If
you feel someone is, then just drop them quick.
11. Follow Thru On Your Word
The internet moves fast and so do your readers. One way to stand out and
gain trust is to do what you say you will do when you say you will do it.
Simple right?
If someone leaves a comment, then try to reply to it as soon as you can while
they still remember leaving the comment. This will also give you a better
chance at them coming back again to re-comment and keep the conversation
going.
If someone emails you with a question, try to answer it as soon as they send it.
When people have a problem it can be all they think about all day. If you reply
to them and help them as soon as they reach out the happier they will be.
Giving solid support before your reader is a customer, is a great way to get
that reader to BECOME a customer.
12. Use Testimonials
There is nothing more powerful for a blogger than honest, real testimonials.
No matter how much some people like you, they will always have a little doubt
about becoming your customer.
Having testimonials for people to read is the best way to relax their
doubt…Period!
13. Attract With Good Design
I am all about having a unique blog design, to me having a unique design is a
easy way to get people to remember you and stand out.
If you look around at other blogs, many of them look the same, they all have
the same feel, and color scheme. It gets old fast haha
A unique blog design will have the same effect as a pretty well design sales
page. It will automatically make people feel the product or service you share it
better just because of how you packaged it.
14. Use Social Media…Right
As a blogger you know you need to be on social media sites to connect and build
relationships. The other benefit is it’s one big ongoing testimonial for you if you work it
right.
The more your readers see you on all the social sites and the more they see positive
things being said about you and what you share, the faster they will trust you.
On your blog you control everything…
If you want a negative comment erased, you erase it.
If you get negative feedback, no one sees it.
You know blogging isn’t just about your blog island anymore. Now you need to be on
social media sites and there you have very little control, and your readers know this.
It is very powerful to have positive things being said about you and your blog across all
social sites if you want to build reader trust.
15. Stay In Front of Them
Now that you are doing all the right things to build reader trust, you now need
to keep doing it over time. Trust is not something you will gain quickly, but
once you have it, it is yours to lose.
How do you keep that trust?
You need to stay in front of your readers so they don’t forget you.
Keep your content quality up.
Blog on a regular basis.
Email them weekly with something helpful. (not always about business)
Give something away free, like a ebook or video.
Keep sharing and helping and stay consistent if you want to keep and grow
that readers trust.
16. The Wrap Up…
Gaining reader trust doesn’t have to be a complicated thing. You just have to
work at it and stay consistent and be real.
Think about the things you would want and the ways you would want to be
treated as a reader or customer and deliver that to you readers.
Without trust, you will have no customers!
17. Like The Slides?
Visit JohnPaulAguiar.com for Your
FREE
Social Blogging Entrepreneur Course.
and Keep The Learning Going…
Stay Connected!
Twitter: Twitter.com/JohnAguiar
Facebook: Facebook.com/MoneyDummyBlog
Google+: Plus.google.com/u/0/102510727932556161605
John Paul Aguiar Youtube: Youtube.com/JPAguiar1
The Social Blogging
Entrepreneur