1. What is important to learn in the 21st Century? If we use a skills spectrum rather than a
subject hierarchy, we might come up with something like this value creation triangle.
ART IDEATION SCIENCE
Aesthetics Creativity Problem Identification
DESIGN Pattern Recognition ENGINEERING
Empathy Problem Solving Prototyping
Visualization Web Research Measurement
User
Collaboration Experience Customer
Research
Storytelling Leadership
Business Model
Communications Generation
Marketing Financial
In the current Audience Analysis Many of these
job market, the Development skills are
BUSINESS
soft skills EMOTIONAL
ECONOMIC
learnable and
IMPACT
of value creation SOCIAL
IMPACT usable by elementary
IMPACT
are as important as school kids. Why do we wait
VALUE
the hard knowledge until graduate school to teach
of traditional academic disciplines. how to create value?