Healthcare Social Media Conference presentation 6/16/09, Phoenix, AZ

1. John Sharp, MSSA, PMP
Cleveland Clinic
Clevelandclinic.org
Health Care New Media June 16, 2009

2.  YouTube Channel
http://www.youtube.com/user/ClevelandClinic
 Facebook
http://www.facebook.com/pages/Cleveland-
Clinic/57114943099
 Twitter
http://twitter.com/ClevelandClinicNews
 LinkedIn
http://www.linkedin.com/groups?gid=136543
 eClevelandClinic.org – PHR, second opinion
Health Care New Media June 16, 2009

3.  Understand Google’s Internet dominance
 Exploit Google’s social media tools
 Monitor social media content using Google
 Google Health, Microsoft HealthVault
– either or both?
 Partnerships in Health 2.0 – lessons learned
 Google will continue to innovate
Health Care New Media June 16, 2009

4.  "In a networked world,
trust is the most important of currency."
Eric Schmidt, Google CEO, commencement
address at the University of Pennsylvania,
5/18/2009
Health Care New Media June 16, 2009

5.  Google search used by physicians for
diagnosis
 Google Scholar for medical journal search
 Image search for medical drawings and
photos
 Has the epicenter of health authority shifted
from doctors to laypeople in forums and
other social media online? Forrester
Health Care New Media June 16, 2009

6.  News Results, book results
 Related Search Results
Searches related to: heart failure
heart attack end stage heart failure
causes of heart failure heart failure guidelines
heart failure pathophysiology
diastolic heart failure
heart failure society
heart disease
Health Care New Media June 16, 2009

7.  In 2008, 25% of all Google searches originated on
YouTube
 How are hospitals using:
◦ Distribute important medical information
◦ Promoting and branding their online reputation
◦ Building relationships within the online
community
◦ Using video to film a surgery or procedure
Health Care New Media June 16, 2009

8. Health Care New Media June 16, 2009

9.  Blogger
 RSS
 Google Docs, spreadsheet, calendar
 Gmail
 Google chat and video chat
 Full set of Collaborative tools
 Best way to exploit
Health Care New Media June 16, 2009

10. Shared Calendar,
Documents, Spreadsheets
Health Care New Media June 16, 2009

11.  Google news alert
 Google blog search/alert
 Google video search
 Google image search
 Google Reader or RSS feeds
via iGoogle home page
Health Care New Media June 16, 2009

12. Health Care New Media June 16, 2009

13. Health Care New Media June 16, 2009

14. Health Care New Media June 16, 2009

15.  Conceived in 2006
 2/21/2008 – Cleveland Clinic pilot with
Google Health announced at HIMSS
conference
 Import data from the MyChart PHR to Google
Health
 Ability to verify and add information from
other providers, pharmacies, etc.
Health Care New Media June 16, 2009

16.  Platform is an application
infrastructure with basic
features which enables the
building of applications which
contribute to or utilize data
 PHR – stand alone application
which stores health information
for the use of the
patient/consumer. May be
tethered – connected to a EHR
Health Care New Media June 16, 2009

17. Health Care New Media June 16, 2009

18.  A – Z, includes A.D.A.M. content
 Symptoms
 Illustrations
 Related News
 Treatment
 Related Groups
 Search trends
 Causes, Test and Diagnosis, Prognosis, prevention,
complications
 When to contact a doctor
 Connect to your profile
Health Care New Media June 16, 2009

19. Import Medical Records
Health Care New Media June 16, 2009

20.  Explore medications and treatments
Health Care New Media June 16, 2009

21.  Convert paper records
retrieve medical records and
convert them for import into your
Google Health profile
converts your paper medical records into
electronic format, organizes them on a CD,
and allows you to upload medical information
within them to Google Health
Health Care New Media June 16, 2009

22. Find personalized tools
 Diabetes Health Risk Assessment
 Go Red Heart CheckUp – American Heart
Association
 Heart Attack Risk Calculator
 LIVESTRONG.COM
 Transfers information from your profile to
these sites
Health Care New Media June 16, 2009

23. Copy and share your records
 Epocrates Patient Snapshot
 iHealth is an online PHR and physician-
patient communication service from Medem
 NoMoreClipboard.com
 MyMedicalRecords.com - Information from
your Google Health profile can be made
available online to doctors in case of
emergency.
Health Care New Media June 16, 2009

24.  ePatient Dave, Saturday, April 4, 2009
 “Imagine someone had been managing your
data, and then you looked”
 What he found:
◦ Outdated information
◦ Diagnoses he never was told about
◦ All based on claims data
 Boston Globe picked up story
 Google Health & Partners Healthcare rush to
fix the problem
Health Care New Media June 16, 2009

25.  "No Google Health user will
ever find their Google Health
information as search results
anywhere on Google. That
information is yours," Zeiger
said.
 Consumers are going to need
to have a legal remedy for
misuse of their personal health Roni Zeiger
information -Center for
Google Health
Democracy and Technology
 Not a HIPAA covered entity
Health Care New Media June 16, 2009

26.  Organize your health information, with
everything in one place
 Simplify your life: enter health info once, use
it in many ways
 Gain insight with data that helps you make
informed decisions
 Connect with medical devices – blood glucose
monitors, weight scales, blood pressure
monitors
HealthDigitalNew Media
Care Consumer April 16, 2009
June 16, 2009 26

27. Health Care New Media June 16, 2009

28. HealthVault Devices
Health Care New Media June 16, 2009

29. Google Health Microsoft HealthVault
 PHR integration  Integration with devices
 Integration with Google  Many partners for
search, other tools health and wellness
 Growing list of sources tools
to import personal  Major Hospital partners
health date from  More graphic interface
 Basic Google interface
Both currently see the need for the other
Health Care New Media June 16, 2009

30.  Strong Non-Disclosure agreement
 How will the partner treat patient privacy?
 Keep you own organizational goals in focus
 Does it limit your ability to partner with
others?
Health Care New Media June 16, 2009

31.  Do you have an EMR or PHR?
 Are you providing wellness tools?
 Do you want to do remote monitoring?
 Resources for technical development
 See what others are doing:
◦ MyNYP.org
◦ Mayo Clinic Health Manager
◦ eClevelandClinic
Health Care New Media June 16, 2009

32.  Conversation in the cloud
 Bringing the online experience closer and
closer to our real world experience of face-
to-face communication
 Beyond email, instant messaging
 Collaborative editing
 Communicate and work together with richly
formatted text, photos, videos, maps
 Potential for health care?
Health Care New Media June 16, 2009

33. Health Care New Media June 16, 2009

34. Health Care New Media June 16, 2009

35.  Understand Google’s Internet dominance
 Exploit Google’s social media tools
 Monitor social media content using Google
 Google Health, Microsoft HealthVault
– either or both?
 Partnerships in Health 2.0 – lessons learned
 Google will continue to innovate
 Links on Delicious:
delicious.com/johnsharp/Q1NewMedia
Health Care New Media June 16, 2009