Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.
2. A Brief History of Time
A.J. Kim “Community Building on the Web”:
Individual “clouds”
Social Media:
Interconnected clouds
Same principles apply, plus more
9. CX is People, not Technology
• Personalities communicating electronically
• Openly as individuals and/or groups
• Whenever and wherever they want, saying
whatever they want
• As peers (perceived, real, or neither)
CX = the community personality, and the individual’s experience with it.
12. Things To Remember
1. Design for personality
2. Technology can enable/emphasize the good, the
bad, and the ugly
3. Your audience is no longer captive
4. Leadership is crucial
5. Measure, adjust, adapt
13. there remains
much
to
discuss…
flickr.com/photos/ -bast-