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Presentatie marketing 1 co les 2 wk 36 behoeften, wensen, vraag en beleving (fontys pc's conflicted copy 2012 02-10)

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John Verhoeven
John Verhoeven
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Marketing 1 Les 2, wk 6
Behoeften, wensen, vraag en beleving
Vorige week (les 1) ,[object Object],[object Object],[object Object],[object Object]
Behoeften
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behoeften Twee verschillende indelingen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maslow ’s Hierarchy of Needs PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS ESTEEM NEEDS SELF- ACTUALIZATION
Jouw interpretatie ,[object Object],[object Object],[object Object]
Een mogelijke vertaling:
Een vraag.. ,[object Object],[object Object]
Het verband tussen behoeften, wensen en vraag (needs, wants and demand)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dus.. ,[object Object],[object Object],[object Object],MARKETING
Maar gaat het altijd zo? ,[object Object]
De Apple -paradox
Een verandering van denken Hoe benaderen bedrijven hun klanten ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing instrumenten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketingmix
Marketing mix ,[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prijs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plaats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Vifit op Lowlands
Converse op Lowlands ,[object Object],[object Object],[object Object]
Opdrachten m.b.t. het artikel ,[object Object],[object Object],[object Object]

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Presentatie marketing 1 co les 2 wk 36 behoeften, wensen, vraag en beleving (fontys pc's conflicted copy 2012 02-10)