1. B ® AND EX20 11 ™

2. session 3 creating brand value

18. Brand design vs. Brand building Product Brand Identity Brand Design Brand Building Brand Relations Core Target Creation Building Result

19. Brand design

20. design

21. design

23. what is brand design?

24. “ … brand design is the creation and the visualization of brands.. ” source: Brand design, voor beleid in merkidentiteit Ruud Boer

27. the inner side: A. creation of brands (vormen van merken) the outer side: B. visualisation of brands (vormgeven van merken)

32. Sight Which visual aspects make our brand unique?

33. Touch Which physical aspects make our brand unique?

34. Hear Which audible aspects make our brand unique?

35. Taste Which taste makes our brand unique?

36. Smell Which smell makes our brand unique?

37. Language Which language does the brand talk?

38. People Which persons or characters are related to the brand?

39. the inner side: A. creation of brands mental brand identity (mentale merk identiteit) the outer side: B. visualisation of brands visual brand identity (visuele merkidentiteit)

43. a case: starbucks

46. questions? /comments

47. thank you!