10. References
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RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts-
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Editor's Notes
GameStop needs to use social media to start up their campaign. They can use Twitter, Facebook and Google AdWords. Social media can be effective to tell people about their campaign.
GameStop’s target audience are men and women ages 7-30 and any types of families. They have different types of video games and products for different types of gamers who are men and women.
GameStop can use Twitter and Facebook to mention their products. They use Twitter to reach their audience and tell them about their discounts and promotions.
The campaign for GameStop is “Buy a PS4 or Xbox One you will get any product from GameStop up to $100 free”. There will be ads that let people get the promotions that gives more traffic to GameStop’s social media sites.
The ads will be on Facebook, Twitter and Google. The ad on Google, which would run through Google AdWords, would run for a week so people would have more time to find the ad. The Facebook and Twitter ads promotion would go to the first 200 people on each site that comment on the ad or retweet the ad.
One of the important tools for the campaign would be Google AdWords as previously mentioned. Google AdWords lets people who are looking for video games or other types of products would be able to find the ad easier.
The budget for Facebook and Twitter are not that big compared to other types of budgets. They both would need to set up and maintained at cost that would be affordable for GameStop. The last budget for GameStop would be for the social media strategy. The social media strategy would cost them more than the Facebook and Twitter budgets. The social media strategy has more to maintain than the other two budgets. The social media strategy would have Facebook, Twitter and SEO.
Social media will help GameStop with the promotion and the success of the GameStop’s ads all together.
