2. How PR can help your business Chapel Street Business Group 25 November 2008

3. We all need to manage our reputations and promote our brand PR and media relations can be one of your most effective tools – and one of the most cost-effective Because... Your expertise, quality of service & credibility are mediated by others. Good communications foster this. Advertising doesn’t.

4. First of all – stock take ! What are your business objectives Evaluate your market opportunity What’s your USP? Identify your customers, partners, employees and stakeholders What do they want more of and what don’t they need?

7. SEO Principles By Simon Wharton Managing Director

8. PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?

13. Google search for Free ISP PPC Results: Organic Results:

15. SERP Results Eye Scanning Research

16. UK Executed Searches: Sourced from Hitwise http://www.hitwise.co.uk/datacenter/searchengineanalysis.php

17. Why do Search Engines Rank Sites? Relevance!

20. Free Online Keyword Tools: http://tools.seobook.com/general/keyword/ https://adwords.google.com/select/KeywordToolExternal http://www.ranks.nl/

25. Headings Headings H1 >

27. Use of Key Phrase in Alt Text Alt Text is an alternative to images Important for the visually impaired Generally appropriate to use a primary or secondary key phrase

29. Questions and discussion

30. Simon Wharton t: 0870 757 488 m: 07900 224 764 e: simon@pushon.co.uk