Presented to the 2010 No More Homeless Pets National Conference, this presentation looked into some tools, tips, and tricks to maximize social presence. Presentation given by Jon Dunn of Best Friends Animal Society and David J. Neff of Ridgewood Ingenious Communications Strategies.

1. Beyond the Basics Social Media 201 guiding principles and case studies of success

2. Who We Are David Jon

4. Facebook Facts More than 500 million active users 50% of users log in on any given day People spend more than 700 BILLION minutes a month More than 30 BILLION pieces of content shared every month More than 150 million people access Facebook through mobile device

6. Lies, Damn Lies and Statistics Using Facebook Insights

7. Create a Landing Page For Your Page

8. Tools to check out: pagemodo.com involver.com johnhaydon.com fblandingtabs.wikispaces.com

9. @daveiam @jon_dunn

10. Are you engaging on Twitter? Courtesy of the great Beth Kanter. Bethkanter.org

12. Tools to Help With Twitter Twitter Counter

13. Management Tools

14. TwitPay Users simply retweet your message to commit to give RT2Give.com

15. Claire Williams Diaz 8AM Sunday Using Twitter to Promote Your Cause

16. Fun Facts Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. Owned by Google, and is the second largest search engine in the world behind their parent company People are watching 2 billion videos a day on YouTube. In fact, every minute, 24 hours of video is uploaded to YouTube.

17. Are you using YouTube Insights? Stats for last month of BF video “Cute Pit Bull Puppies”

18. Are you a Partner? http://www.youtube.com/nonprofits Benefits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns • Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.

20. What are location based services? A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.

21. Simply Put… Your phone finds where you are and gives you information based on your location…

22. Let’s CHECK IN!

25. Case Studies Spay Day Photo Contest

26. Contest Website

27. Emails to House List

28. Using Facebook Facebook Application with 60 % utilization rate

29. Facebook Event

30. Twitter Hashtag #spayday

31. How much did they raise? In the first year…. $600,000

37. Final Thoughts

40. The Future

42. Pervasive Social Media

44. Web accessibility!

45. Tweetup Tonight – McFadden’s – Masquerade section of casino

46. TEXT the word POLL to 27722 Please tell us what you thought of our session today