The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university. VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media. This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project. For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/