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SOCIAL MEDIA & BRANDING FOR  NON-PROFITS Jonah Holland President, Mox-eMedia LLC PR & Marketing Coordinator, Lewis Ginter Botanical Garden JonahHolland (at) gmail [dot] com  July 8, 2010  Virginia Commonwealth University  Iraqi Young Leaders IYLEP
WHAT IS SOCIAL MEDIA?  FROM WIKIPEDIA.ORG  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Social Media Guidelines  ,[object Object],[object Object],[object Object],[object Object],[object Object]
People are Talking About You!  What are they saying? How do you Listen?
[object Object]
VENUES FOR SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What makes Twitter work? http://ifiwereamuseum.wordpress.com /
[object Object],[object Object],Location Irbil  ,[object Object],60 Following  3,292 Followers  175 Listed
“ The right tweet can be explosive…” ,[object Object],[object Object],[object Object],[object Object]
Hootsuite.com (or Co-Tweet, or TweetDeck)
 
 
FACEBOOK VS.TWITTER
Use Social Media to Connect with & Thank Sponsors & Donors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure results to Justify the time you spend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s next? More Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Richmond Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Links: for texting to Twitter & advanced Twitter search ,[object Object]
Social Media Revolution ,[object Object],[object Object]

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Vcu iraqi young leaders final

  • 1. SOCIAL MEDIA & BRANDING FOR NON-PROFITS Jonah Holland President, Mox-eMedia LLC PR & Marketing Coordinator, Lewis Ginter Botanical Garden JonahHolland (at) gmail [dot] com July 8, 2010 Virginia Commonwealth University Iraqi Young Leaders IYLEP
  • 2.
  • 3.
  • 4.
  • 5. People are Talking About You! What are they saying? How do you Listen?
  • 6.
  • 7.
  • 8.
  • 9. Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know
  • 10.
  • 11.
  • 12.
  • 14.  
  • 15.  
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23.