Marcom Fundamentals Final

Building Brand Awareness and Promoting Products Jonah McLeod: Former High Tech Editor, Current Marketing Communications Professional

The Process of Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Malcolm Gladwell “Tipping Point” ,[object Object],[object Object],[object Object],[object Object]

The Law of the Few ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tools of the Trade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Placement ,[object Object],[object Object],[object Object]

New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications Demands Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practical Side of Press Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],August 4th

Establishing Key Message Doctrine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],August 11th

Demonstration Vehicle ,[object Object],[object Object],[object Object],[object Object],[object Object],August 18th

Telling Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],August 25th

Identify Thought Leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 1st

Launch On-Line Campaign ,[object Object],[object Object],[object Object],[object Object],September 15th

Final Draft of Key Documents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 27th

Media Training ,[object Object],[object Object],[object Object],[object Object],[object Object],October 7th

Preliminary Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 7th

Commence Press Tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 27th

Complete Web Site Redesign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Formal Product Announcement ,[object Object],[object Object],[object Object],[object Object]

Elements of successful Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marcom Fundamentals Final

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Marcom Fundamentals Final