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Social Media QuickTips
Harley Davidson  Dealers
[object Object],[object Object]
Set thumbnail on Harley logo ,[object Object]
Monitor your page daily for spam,[object Object],[object Object],[object Object]
Don’t assume people will click linked pictures,[object Object]
Embed YouTube videos and playlists in custom tabs,[object Object]
Organize photos with albums
Use Keywords in filenames, titles, and descriptions,[object Object]
Use Keyword-rich statements,[object Object]
Ad only shows to users with motorcycle-related topics in their profile - filter by age, sex, and more$1.34/click $2.10/click $1.53/click $0.88/click
Harley Davidson  Dealers
[object Object],[object Object],[object Object],[object Object]
Add them to lists of your own,[object Object]
Follow people who tweet motorcycle hashtags,[object Object]
Add a keyword-rich bio
Tweet links to Harley news, events, pictures, and ads,[object Object]
ReTweet industry leaders and people you want to connect with,[object Object]
Easy to find them using the right search methodsTop HashTags:  #Motorcycle #Harley #HarleyDavidson #Biker
[object Object]
Less visible background than before,[object Object]
[object Object]
Upload a showroom tour and message from owner,[object Object]
Use rich keywords throughout the profile,[object Object]
Use search filters for better search results,[object Object],[object Object]
Tag you videos with most relevant keywords,[object Object]
Encourage fans to like your videos,[object Object]
Display them on your channel,[object Object]
Customize your video player,[object Object],[object Object],[object Object]
[object Object]
Embed Fan Box, Twitter Stream, and YouTube Videos
Social Media users love to engage on familiar platforms,[object Object]
Use text instead of linked images for a higher click through ratio,[object Object]
39% to show my support for the company to others
36% to get a “freebie”
34% to stay informed about the activities of the company
33% to get updates on future products
30% to get updates on upcoming sales
29% for fun or entertainment
25% to get access to exclusive content
22% someone recommended it to me
21% to learn more about the company
13% for education about company topics
13% to interacthttp://mashable.com/2010/09/16/facebook-users-interact-brands/
Next Steps ,[object Object]

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Harley Davidson Motorcycles Social Media Tips and Strategies