This document discusses how a magazine appeals to its target audience through its design. It summarizes that the magazine uses things like a bold masthead, catchy slogans incorporating the magazine's name, low price, large easy-to-read text, competitions with great prizes, recognizable artist images on the cover, bold highlighting of artists in the contents, small images providing different views of artists, captions explaining images, pull quotes from articles, full-page spreads with images of artists that could be used as posters, and body copy using different fonts for interviews to make the text easy to read. All of these design elements are intended to attract readers and draw them into the magazine content that will interest them.

1. How My Magazine
Appeals To The Target
Audience
By Jonathan Larham

2. A big, bold, capitalised
masthead draws in the
readers attention, by
being striking to the eye.
Having a catchy slogan which has
the name of the magazine
incorporated in it, makes the
audience remember it more easily
Having a low price of £2.00 is
very appealing to the audience

3. Big, easy-to-read coverlines draw
the reader in a want more from the
magazine
Having a sub-image relieves the
reader to look at an image that’s not
as important as the main image.
Having a competition with such a
great reward on the front cover is a
great way to appeal to the audience
because they are immediately draw
in by the contest

4. This main image appeals to the
audience because it is an artist that
they can easily recognise, on the front
cover and he is playing a instrument
that they like to listen to.
Having an easy, readable and big
font coverstory attracts the
reader because they are drawn in
by it.

5. Having a big, capitalised
headline also attracts the
audience
Having the bands and artists in bold
appeals to the audience because it
highlights to them the important bits
of their interest so then they can
immediately be drawn to the part of
the contents that attracts them i.e.
Their favourite band

6. Having little images on the
contents page appeals to the
audience because it shows their
favourite artists in a different
light from what their used to or it
could be a conventional image.
Having captions underneath the
images appeals to the audience
because it informs them on what
the images they see are about.
Like on the previous slide, having a
competition on the page helps the
reader to try and win a prize. And on
this page it show who’s guitar it
actually is and that it is signed by that
person.

7. Having two different font styles
for the headlines is good because
it appeals to the audience by
showing variation and that it is
different
Having a standfirst
appeals to the
audience because
it informs the
audience who is Having a kicker
writing the article attracts the reader
because it shows you
where the body copy
starts
These pull quotes attract the audience by
showing them little snippets of the article
in quotation marks away from the article
and they are appealing to the audience
when they split up big bodies of text

8. The main image of the double page
spread is good for attracting as it is a
picture into the current life of the
artist and also some fans can use
this as a poster for them to stick
onto walls
The body copy is appealing to the
audience as it helps inform the
audience on the artist and
especially when it is an interview
with different coloured font this
makes it easier to read and easily
accessible

9. Having a sub-image is
another way in which a
double page spread appeals
to its audience because its
another image of their
favourite artist
Having captions appeals because it has
information in them that appeals to them
by informing them on information they’d
want to know