1. The presence of multilingual information in tokyo Lianqun BAO 3 0 th September 2011

2. The map of Japan Tokyo

3. The map of Japan

4. This is Hakone in Japan

6. This is Mt. Fuji

9. The name of Keio Line train station

10. This is the street from my home to Keio Line train station.

11. Case 1: Takashimaya 高島屋 ” “ Takashimaya” have 24 Shops in Japan (Tokyo, Osaka, Yokohama etc.) They have four overseas shops Survey contents: 1) Multilingual pamphlets in stores: English, French, Chinese and Korean 2) Multilingual announcements in stores Different shops use different languages to make announcements

12. This is “Takashimaya” night scene

13. Four Languages: English, Korean, Chinese and French

14. Three languages: English, Korean and Chinese

15. Multilingual signs at Railway Station

16. Case 2 : Multilingual signage at Keio Station Railway Line of Railway Station including “Inokashira line”

17. Publicity for travelers at Shinjuku station: English, Korean, Chinese and Japanese

18. Publicity for travelers inside a train: Chinese and Taiwanese

19. Publicity for travelers inside a train: English and Korean

21. The name of a station on the Inokashira Line

22. Inokashira Line

23. Showing name of station for travelers inside a train: Chinese, English, Korean and Japanese

25. Floor information in Chinese in electronics shop elevator

26. Number of people visiting Japan in 2008-2009 2008 increase and decrease rate 2009 increase and decrease rate Asians 6 , 153 , 827 0.4 4 , 814 . 001 -21.8 Koreans 2 , 382 , 397 -8.4 1 , 586 , 772 -33.4 Taiwanese 1 , 390 , 228 0.4 1 , 024 , 292 -26.3 Chinese 1 , 000 , 416 6.2 1 , 006 , 085 0.6 Hong Kong 550 , 190 27.3 499 , 568 -18.3

27. 3. Use of multilingual information for economic development By Television News (June 21, 2010): 1) A lot of Chinese travel to Japan and they are more in number than from other countries. In the Yamanashi prefecture, a hotels catering specially to Chinese visitors has appeared. 2) The Supermarkets have multilingual services. For example, anouncements of customs free sales and service guidance.

28. Thank you!