2. PROBLEM AND SOLUTION
Problem: health-conscious
customers avoid our burger
because of the calories, fat,
and carbohydrates it contains
Solution: Find alternative
components for the burger
that have less calories, fat,
and carbohydrates
5/4/2015 JORDAN DRYFHOUT 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
5/4/2015 JORDAN DRYFHOUT 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
5/4/2015 JORDAN DRYFHOUT 4
5. A BETTER BURGER
Our Best Seller
Total Calories:
585
Total Fat: 27 g
Total
Carbohydrates: 46
g
New Better Burger
Total Calories:
410
Total Fat: 19g
Total
Carbohydrates: 28
g
5/4/2015 JORDAN DRYFHOUT 5
Notas del editor
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds. Alternative buns cost 10% less!
Both Process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste tests.
Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates then our best seller.
