Chapter 2

A Empresa e o seu Ambiente EMPRESA AMBIENTE SECTORIAL Clientes Concorrentes Fornecedores Objectivos e valores Recursos e capacidades Organização: Estrutura, sistemas e estilo ESTRATÉGIA Prof.Doutor Luis Fé de Pinho -2001

Planning process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical questions for mission development: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portfolio analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The BCG growth-share matrix Figure 2.3 The BCG growth–share matrix

GE’s strategic business-planning grid Figure 2.4 GE’s strategic business-planning grid

Developing strategies ,[object Object],[object Object],[object Object]

Developing growth strategies: Product/market expansion grid Figure 2.5 Product/market expansion grid

Marketing planning ,[object Object],[object Object]

The marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 2

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Chapter 2