1. 03
The thought leadership factory
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Growing at
galloping
speed
Page 44
FOCUS
Luxembourg:
land of
empowerment
Page 24
TALKING
BUSINESS
RMB
Page 36
8. Communication tools and techniques changed more in the past ten
years than they had in the previous five centuries. This revolution has
been so radical that many are struggling to come to terms with it, let
alone take advantage of it. Let’s try to break it down.
360Crossmedia:
Keep calm and get things done
From Gutenberg to
Zuckerberg
Duringthe Gutenberg era (whichended
onlyrecently at the start of the 21st
century!), publishing a magazine,a
brochure, anewspaper orasimplearticle
wasan expensive businessthattooka
longtimeand required technical
know-howthat wasreserved foran
exclusiveelite.These barriers infact
generally guaranteed that the finalresult
wouldat least meet some basicquality
standards.
Inthe Zuckerberg era,thingshave
changed: everything is fun,fastandfree!
Nowyoucanprint anything youlike,
even withoutacomputer! All youhaveto
doispopinto yourlocal webcafe,usea
remoteversionof asoftware application
likeIndesign and publish yourdocument
ontheinternet or evensend it toaprinter.
Andthanksto digital printing,printers
candeliveradocument inany quantityfor
aridiculouslylow price percopy.Of
course, the quality of the final productis
nolongerguaranteed,but siteslike
www.issuu.com prove that there’splenty
oftalent out there.
The golden rules
While technology has certainly
advanced by leaps and bounds, it seems
humans will never change. For example,
you often see groups of people getting
together to work on a project, but only
one person does the work while all those
people who contributed nothing can
always be counted on to criticise the
results. Also, you find situations where
people have meetings but never get
anything done, not to mention all those
amazing projects that never get off the
ground due to lack of time or money. To
solve this kind of problem,
360Crossmedia has devised a set of very
simple rules that get everybody involved
and give clearly defined criteria and
deadlines. This approach can be used for
a wide range of projects (articles,
magazines, events, websites, brochures
and branding) and is designed to make
people aware of different ways to save
time and money and to be more efficient
while maintaining an ultra-creative and
highly motivating atmosphere. This can
be summed up in a few words:
communicate with your colleagues; from
the very outset, share with them the final
vision of the project; keep it simple; put
yourself in your reader’s or your
customer’s shoes; stick to the deadlines
right from the start! The miracles of the
Zuckerberg era will take care of the rest.
My360Lab: We want it all, we
want it now!
Intoday’sworldeverybodywants
everythingbyyesterday,socompanies
obviouslywantthefastestsolution,and
that’swhereMy360Labcomesin.The
principleofMy360Labistobringtheteam
togetherinoneroomorviaSkypeto
completetheentirejobinonego,withthe
helpofateamleader.OncetheLabisover,
there’snothinglefttodo:noe-mailsto
send,noassignmentsfortheweekend.This
methodhasbeenpopularisedbyhyper-
efficientcompanieslikeFacebookand
Amazon,whohaveveryshortturnaround
timeswhenitcomestoproduct
development.Theprocessistotallyflexible:
everythingcanbedoneinternally,butitis
alwayspossibletorecruitwriters,
photographers,consultantsorgraphic
designersforspecialtasks.Thebudgetis
verylow,andinthecaseofmagazinesand
internetsitesyoucanincludeadvertising
thatcanberesoldintheecosystemofyour
projectpartners!Fun,fastandfree:the
Zuckerbergeraisheretostay!
Visit our new website www.360crossmedia.com
MEDIA
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CAUSES OF STRESS AT WORK
Cite workload Cite people issues
Cite juggling work and
personal life Cite lack of job security
41 % 32 % 18 % 9 %
SOURCES:STRESSPULSESURVEY
“People want everything now,
but without spending
too much. 360Crossmedia
has the solution.”
Jérôme Bloch, CEO
IMPACT OF STRESS ON ATTENDANCEIMPACT OF STRESS ON PRODUCTIVITY
Lose 15-30 min.
per day in
productivity
due to stress
Miss 1 to
2 days
per year due
to stress
Miss 3 to
6 days
per year due
to stress
Miss more
than
6 days per
year
due to stress
Lose 1 hour per
day in productivity
due to stress
Report productivity is
unaffected by stress
42 %
24 %
34 %
54 %
15 %
31 %
DOWNLOAD
THE SOLUTIONS
FINDER
21. THOUGHT
LEADERSHIP
FACTORY
41
For this new edition,
Duke innovates and
gathers the biggest opinion
leaders of Luxembourg.
Together, they brainstorm and
analyze the situation of the
country, under the leadership
of Josée Lynda Denis.
22. THOUGHT
LEADERSHIP
FACTORY
42 Duke 03
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360Crossmedia and Gaelle
Vaucher have interviewed
103 talented foreigners
working in Luxembourg.
Here are the results.
“If I need to
use two words
to describe
Luxembourg
than I would
use: Jewelry
box.”
“I loved visiting the “old city”
in Luxembourg guided by
a Luxembourgish friend.”
“Job is really non-
recurring and can be
challenging, but the
spirit in the team is
always really great.”
“As a women I would
say that the safety of
the city is one of the top
advantages for me.”
Would you recommend
Luxembourg to one of your friend ?
What do you like best in Luxembourg ?
“The
smallest
capital
in Europe
is human
Sized.”
11 %89 %
No
Safety
International business
Multiculturalism
Nature
Restaurants
Swimming Pool
Rockhal
Bars
Shops
People
Yes
68 %
57 %
54 %
51 %
49 %
46 %
42 %
38 %
37 %
23 %