1. Google pre-campaign report
Ιn a nutshell
Our Agenda :
 Athens in numbers.
 Something to remember about
Individual businesses.
 Sole proprietorships & Internet.
 Food for thought.
 Your Questions….!

2. Athens in numbers
 Athens generates 49.9% of Greece’s GDP
 322.600 businesses locate at Athens. This consists
of the 35.4% of the total businesses in Greece
 They generate 211.9 billion € (67.6%)
 Service sector contains 79.3%
SOURCES :
http://www.oe-
e.gr/oe/index.php?option=com_content&view=category&layout=blog&id=28&Itemid=45&lang=el
http://www.organismosathinas.gr/userfiles/file/%CE%A1%CE%A3%CE%91%202021/%CE%A0%CE
%951-%CE%A0%CE%954%20%20Report-
%20%CF%84%CE%B5%CE%BB%CE%B9%CE%BA%CF%8C%201.pdf
http://www.taxnews.info/news/gemh-atomikes-/

3. Individual businesses
 There are almost 60.133 individual businesses.
 These generate 21.012,03 million €
The 1 million $ Question….
How many accounting offices operate in Athens??
And the answer is….
Approximately 19.356

4. Sole proprietorship & internet
Listen to T H A T ….
 52% of the individual businesses that employs 1-5 persons
Has no INTERNET CONNECTION.
 20% do not have PC.
Want More???
 43% of accounting offices has no internet connection.
 36.6 % of accounting offices has website.
 20% has knowledge about using internet advertisement.
 87% use internet for information.
 63% use internet for on-line transactions.
 4% for advertising purposes

5. Food for thought
We took our chances & if Google fund our effort…
The company is a brand new accounting office!
Because of the owner’s statement :
“In a block you could find almost 10 accounting offices. The
competition is huge…so we fight for a loyal customer portfolio
and for more public exposure…!”
Display advertising…(blog or website)
Search engine marketing….
Social media marketing (Buzz marketing)…
C O S T – C O N T R O L
THANK YOU ALL…!!!