1. 13/05/2015
By JOSEPH IDOWU
Production/Qc Mgr.
PRODUCT OPTIMIZATION

2. DEFINITION
It is the practice of making changes or
adjustments to a product to make it more
desirable.
It is possible to optimize a product by making
minor adjustments.
Typically, the goal is to make the product more
desirable and to increase marketing metrics
such as Purchase Intent, Believability,
Frequency of Purchase, etc.

3. Beneficial For Companies
Product Optimization is beneficial for companies in various
ways:-
1. Cost of manufacturing will drop.
2. More desirable.
3. More Profitable.
4. Make more no. of products.
5. Compete with competitors.

4. Steps provided for Product Optimization
 Go to Factory who provide optimization services with your existing Product or
pictures .
 Provide them with possible information.
 Production or Product development team will use their experience and link to
provide the information and rigid production plan. Embrace the Data- Collect
the data and deeply understand it.
 Beware common Pitfalls- Some common Pitfalls that can mess our whole result
and experiment if not paid attention.
 One Source of truth- All the stakeholders should know about the data
 Watch for diminishing returns- Just wait for some time and will see the returns
coming.
Steps

5. 5 ways to optimize product manufacturing- (Process)
1. Component Optimization- More time is needed to find the
correct choice of material in less price.
2. Material Optimization- Remove the extra material not
required and put the best material for success.
3. Design Optimization- If there is multifunctional components
in a single item then it will carry extra production cost.
4. Manufacturing Process Optimization- To low the cost of
manufacturing and to run the system smooth.
5. Contract Manufacturer Selection- If not satisfied with the
quality and cost of the product, can change the
Contractor or vendor.

6. CONCLUSION
Product Optimization is the process of
making changes and adjustments in an
existing product for making it more
desirable, cost effective, profitability.
It begins with the idea how to make it
innovative for the market, then watching
the customers.
Make some changes and then see the
place where we can launch the product.

7. ANY QUESTION

8. THANK YOU