Nearly half of small business owners handle their own marketing, spending less than two hours a week on it. It’s often not enough to generate leads, increase sales, and grow the business. But the answer isn’t to hire a huge team—businesses can see big results even with a marketing team of one. It’s what JRS Mar/Com focused on during this free webinar that was created to support small business owners. The webinar is called Marketing Team of ONE? We can make it happen. Originally recorded on Tuesday, April 25, 2023, the ideas pulled from this video are still applicable today. During this recorded webinar, founder Joe Skibbie of JRS Mar/Com discusses how small business owners can access digital marketing expertise and creative support to create marketing to: • Increase online leads • Improve search engine results and rankings • Boost web traffic • Increase conversions • Expand social media reach and engagement • Win more customers and sales This webinar can benefit any small-to-medium business owner or marketing staff struggling with the stress of keeping up. Joe Skibbie has been helping businesses #BeSeen and #BeHeard for close to 20 years. A small business advocate and entrepreneur, he founded JRS Mar/Com in 2009. Over the nearly 15 years since, he has grown it into a team of digital dynamos offering the full suite of modern marketing services to help businesses grow. Everything JRS does is data-driven, built, and tracked to make the phone ring, the lead forms roll in, and sales grow.

1. Marketing Team
of One
0 4 / 2 5 9 : 0 0 A M C S T

2. Good Morning!
JRS MAR/COM

3. WELCOME
JRS MAR/COM
You’re here because you’ve been serving
as the Graphic Designer, Copywriter,
Web Developer, Project Manager, Admin,
etc…
You’re doing it all yourself. Why?

4. Presentation Outline
Our Philosophy
Start W i th Strategy
• Inc rease web traffic
• Inc rease soc ial media audienc e
• Inc rease trac kable leads
• Improve sales c onversi on rates
Our Software
• Wordpress (Y oast SEO)
• Google Analytic s
• Soc ial Media
• Cision
• SEM Rush
JRS MAR/COM

5. Start With
Strategy
JRS MAR/COM
What do you want to accomplish?
Without a good strategy, it won’t
happen.
https://jrsmarcom.com/wp-content/uploads/2015/05/jrs-project-
P r o j e c t S t r a t e g y M a p

6. Increase Web
Traffic
JRS MAR/COM
• Consistent Posting Strategy
• Regular Content Creation
• Media Distribution (Cision)
• PR Outreach (Cision)
• Backlink/Referral Traffic
(SEM Rush)

7. Increase Social
Media Audience
• Post Consistently
• Content of Value
( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y )
• Peak Time Posting
• Go Live; Vertical Content
• Solve Problems
• Engage and Interact
JRS MAR/COM
Time to take your medicine… No easy way!

8. Improve
Trackable Leads &
Conversions
JRS MAR/COM
• Form Fills
• Phone Click Tracking
• Page view
• Scroll
• Video_start
• Add to cart
• Begin checkout
• File download
• User Experience
(UX) Design

9. Get Out of
Your Comfort
Zone
JRS MAR/COM
• Most Lessons Aren’t Free
• Invest in Data
• What Have You Tried
That’s New?
• Where Do You See
Yourself?

11. Software
JRS MAR/COM
• Wordpress ( Y o a s t S E O )
• Google Analytics
• Social Media ( H o o t s u i t e )
• Cision
• SEM Rush
• eNotice

12. Wordpress
W Y S I W Y G

13. GA4
• Data Model ( e v e n t s v s s e s s i o n s )
• User Centric Focus
C r o s s D e v i c e T r a c k i n g
• Automated Insights
/ M a c h i n e L e a r n i n g
• Data collection
W e b / a p p / o f f l i n e
• Reporting and Analysis
• Transition and Support
JRS MAR/COM

14. Social Media
(Hootsuite)
• Post Consistently
• Content of Value
• ( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y )
• Peak Time Posting
• Go Live; Vertical Content
• Solve Problems
• Engage and Interact
JRS MAR/COM

15. Cision
• M e d i a O u t r e a c h
• I n f l u e n c e r / P o d c a s t / B l o g
C o n t a c t s
• E a r n e d M e d i a P l a c e m e n t s
• R e p o r t i n g a n d A n a l y s i s
• U p d a t e s a n d S u p p o r t
JRS MAR/COM

16. SEM Rush
(Ahrefs; Moz; Screaming Frog)
JRS MAR/COM
• Keyword Tracking
• Traffic Analysis
• Domain Authority
• Backlink Tracking

17. eNotice
• C o n s t a n t C o n t a c t
• M a i l c h i m p
• A c t i v e C a m p a i g n
• M a g n e t M a i l
JRS MAR/COM

18. Scheduling
/Time Mgt
• T a s k M a n a g e m e n t
• T i m e B l o c k i n g
• M i n d Y o u r C a p a c i t y
• K n o w Y o u r S t r e n g t h s
• U s e Y o u r B u d g e t
JRS MAR/COM
Project Plan
8 Week Lead Time
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Event Page on Social
Blog/Event Article
Landing Page
Press Release Distribution
Social Posting
eNotice Distribution
Printed Postcards
Direct Mail Campaign
Paid Social
Paid Programmatic
Personal Invites
Group Invites (Social)
Thank You
Follow up/next invite
Media Project
Admin
Media
Social

20. QUESTIONS?