Black Pearl Intelligence is designed to empower you and your team to harvest, understand, prioritize and leverage business intelligence on consumer and industry perceptions of your brand, your product, the marketplace and your competitors.
3. What is Black Pearl Intelligence?
think,” thought leaders, news headlines and events happening across the globe.
These are memorialized digitally for those who have the technology and expertise to
mine them at will. We unleash this power.
Black Pearl Intelligence delivers analysis based on current and past dialog. There is
minimal lag between intelligence gathering and action. This technology empowers
our clients to stay in front of consumer opinions and leverage emerging trends.
It also unleashes the power of predictive modeling so you can earn maximum
efficiency and measureable return on investment.
Action Plan
With the predictive power of Black Pearl Intelligence, We empower
we can ensure you retain a sustainable competitive
advantage. Whenever there is a potentially disruptive our clients to
or favorable event on the global stage, we can arm you
with deep intelligence to leverage the event ahead of the
stay in front of
pack. Black Pearl Intelligence can help you stay in front of consumer opinions
the knowledge curve by conducting consumer research
based on Consumer Generated Media (CGM). and leverage
CGM is becoming increasingly popular, with the massive emerging trends.
proliferation of digital chatter, blogs, message-boards and
rich media social network destinations across the Internet.
These dialog portals are accessible by all demographics. However, the universe of
perceptions is immense and unstructured. It changes rapidly. Black Pearl Intelligence
captures billions of bits of data, performs statistical analysis, and reduces the data
down into actionable market intelligence. Black Pearl Intelligence operates in real
time, with no interviewer or survey bias. Our analysis is delivered in client context,
prioritized to your business objectives. With the proliferation of mobile technology,
consumers can be prone to spontaneous reactions.
It is important to understand the new realm of digital influencers. Black Pearl
Intelligence will track message-board postings, usenets, blogs and more. We then
capture what consumers are saying about the pre-defined subjects. We define
and deliver a database including quantitative metrics to measure and prioritize
sentiments, interest, attitudes and perceptions of consumers in order to understand
national and regional trends.
We then develop sentiment mapping and segmentation relating to traveling
preferences, satisfiers and irritants. We track changes through time. Using Black
Pearl Intelligence’s proprietary analytical tools combined with senior level subject
matter experts, we will produce:
• An aggregated client-friendly study, as well as quarterly pulse reports, to
monitor the effectiveness and the dynamics of consumer sentiment – yielding 3
a sustainable competitive advantage.
• Continuous intelligence and reconnaissance on the effectiveness of existing
and new campaigns.
blackpearlintelligence.com