A brief look at Timeline for Facebook Pages focusing on some of the more prominent changes.

1. TIMELINE
for facebook pages

2. Facebook Timeline is the new layout for Pages that will rollout March 30.
As with user profiles, Timeline for
Facebook Pages will incorporate:
Cover photo
Profile picture
Custom views & apps
Friend activity
Star / hide posts
Milestones
Pinned posts
and more.

3. COVER PHOTO
Dimensions: 851 x 315 pixels
Facebook Policy dictates cover photos cannot include:
Price or purchase information (i.e. “New product $6.99”)
Contact information (i.e. web address, email, mailing address)
References to “Liking” or “Sharing” or an arrow pointing to a feature
Calls-to-action (i.e. “On sale now”)

4. PROFILE PHOTO
Dimensions: 180 x 180 pixels (thumbnail is 32 x 32 pixels)

5. COMPANY INFO | VIEWS | APPS
Purpose: Quick bio on who you are and what you do.
Photos: Will always be in the first spot.
Apps: 12 apps in total can be displayed.
Customize: App images/icons can be customized to match the theme.
Dimensions for app icons are 111 x 74 pixels.

6. TABS & VIEWS
More real estate: No more pesky side bar. Full width to work with. (810 pixels
wide)
Navigation: Drop down navigation between tabs.

7. FRIEND ACTIVITY | FAN ACTIVITY | STAR, HIDE, PIN POSTS
Friends: Your friendsʼ activities will show up above everyone else's.
Fans: Fan activity can be restricted to its own box now, not mixed in with your posts.
Tagging Changes*: Facebook sees what people are saying about your brand without
them needing to @ tag you.
Post options: You can now star (expand), hide, and pin (push to the top). As of now,
you can only pin one post at a time.

8. MILESTONES
Dimensions: 843 x 403 pixels
Purpose: Highlight big accomplishments (i.e. “We hit x number of fans,” “We won
an award,” “We sent a beer into space.”)

9. ADMIN PANEL
Messages: Fans now have the option to send you messages. This can be
disabled.
Insights and Statistics: A brief overview is available at the top of your page every
time you go to it.

10. REAL-TIME INSIGHTS
Rolling Out Through March: Admins will have visibility about real-time activity on
their site. Insights currently run four days behind.
Dive Deeper & Engage Better: Real-time allows us to promote the most
engaging / active posts by pinning them or running sponsored story ads against
them.

11. FAQs & BEST PRACTICES
Age Restrictions: Despite initial concern, age restrictions still work as long as the
birthdate of the user yields 21+.
Like Gating: Default landing pages are no longer active, so the content at the top
of your Timeline will be the first impression. FB Ads and external links to your
Facebook page can point to certain tabs/views to alleviate this.
Publish More Visual Content: Posts including a photo album or picture generate
2x more engagement.
Showcase Only Your Best Posts: If allowing fans to post in your Timeline,
checking “Only show brand & friend content until reviewed by an admin” option.
Rotate Your Pinned Post: Pinning a post to the top of your Timeline should be a
priority for any new initiative or announcement.
Run More Ads: All of these changes are to support more robust, prominent ads.