1. Josh Robinson
Colour scheme
The main colour scheme used on this album is black and white to
give the impression that it is from a newspaper as can be told by
the headline on the disc, she has appeared in a lot of newspapers
following her incident with Chris Brown. The image of her sat down
has bright colours which matches her music style of pop, and also
creates a juxtaposition between the front of the album and the
back.
Position of images
A medium close up image of her has been
used on the cover of the album, this creates
symmetry. In the colour image she has been
placed towards the right to show her
surroundings giving the impression what her
genre of music will be in this album.
Photography lighting
The overall lighting of all the
images are bright and
stereotypical, her face, legs etc.
Have been made the dominant
contrast to assist the rule of
thirds in making the areas of
her body that are commonly
considered attractive the first
thing the consumers look at.
Position of text
The album title ‘Talk the Talk’ has
been placed at the bottom of the
album as it is Rihanna herself that
will be selling the album, her logo
placed in the top left is iconic and is
well known as her symbol. On the
disc the word Rihanna has been
made bold because she is the main
selling point of the album.
Guttenberg principle
In the primary optical area Rihanna’s logo has been
placed there because it is a well known symbol for
her, consumers would know that this album is by
Rihanna before looking at the images, the dead
zones are black as they would not usually be looked
at. On the image that is used on the back of the
album the scenery has been placed in the primary
optical area to show what genre of music she will
be singing in this album.
Rule of thirds
On the cover of this digipak Rihanna eyes are on the
intersecting lines, making them the dominant contrast
of the image. Her face and legs have been placed on the
crossed lines on the image used back of the digipak; this
has been done once again to make them the first area
to be viewed by consumers, as she is well known for her
eyes and legs.
Typography design
The typography design is not that
appealing in this album as the images
take up most of the covers, the text
on the disc has been used to create a
sense that it is from a newspaper, as
it follows the stereotypical bold, black
font. Unlike most music albums there
is no song list on the back of the
album.

2. Josh Robinson
Colour scheme
The colour scheme is very light, with the text being made black to
create a contrast, making it stand out. The colours on his clothing
make him stand out from the background, and also the colour scheme
overall matches the genre pop. This creates audience familiarity and
also attracts other people to his album as from the colours and
contrasts etc. it is very clearly following the pop genre.
Position of images
The only image used on this album is on the
front cover, he has been placed in the centre
in a rather symmetrical pose. This along with
the medium shot makes this album cover
very stereotypical as most albums follow this
style.
Photography lighting
The entire image uses high key
lighting with the main focus on
his face making him the
dominant contrast of the
album.
Position of text
Text appears all across this
album with the words ‘Right
Place Right Time’ making up
the background and title of the
album. The black text has been
placed on intersecting lines and
optical areas to make them
stand out.
Guttenberg principle – The Guttenberg design
principle has been applied very affectively on this
album cover. His logo and title of the album appear in
the primary optical areas, along with the song list and
barcode. The information that usually isn’t looked at
is placed in the dead zones; this includes the record
label information and the copyright information. This
is common across most album covers thus attracting
to the audience.
Rule of thirds
Olly Murs’ logo and name of the album have been
placed on the intersecting lines making them the first
area that the consumers look at, the list of songs on
the back of the album are also placed along the lines,
which works well with the black on blue background
creating a contrast in colours.
Typography design
There are a variety of different fonts
and styles that appear across this
album, all of them following the typical
pop font, most of them share a
handwritten style to create the sense
that Olly Murs has written on the
album himself, attracting to the
audience.

3. Josh Robinson
Colour scheme – The colour scheme used across this digipak is black and
white, along with gold font. The gold symbolises power and wealth, and
because of the background colour, the gold font contrasts with the
background. These colours with the use of the Justin Timberlake wearing
a suit, tells the audience that this album is trying to go for a more old
fashioned approach.
Position of images – Unlike most album covers, the artists face has been covered by another object
leaving only the mouth to be seen. This has been used not only go along with the name of the album as
the machine he is using is an eye checker, but to add to the old fashioned theme of the entire album.
The machine appears on the back and front, showing the audience that this is going to be a common
theme in the songs. The disc has been made to look like a record, creating nostalgia and thus using
audience familiarity.
Photography lighting – The
high key lighting has been
placed on the machine
making it the dominant
contrast of both sides of the
album. When analysing this
album it is clear that they
have tried a variety of
different techniques to make
the eye checker stand out
over the rest of the images
and text.
Position of text – The text has been
placed on the conventional area of
the album. The colour and size of the
text makes it the dominant contrast
of the cover. This is slightly different
on the back of the album, as despite
it the text sharing the same gold
colour, it has been placed in a small
font at the bottom which creates the
sense that the image is more
important than the song list.
Guttenberg principle –
This album similar to most
albums uses the
conventional design for
the Guttenberg design
principle, with the image
being in the primary
optical areas and the
record label information
being in the dead zone,
this creates audience
familiarity.
Rule of thirds – On both sides of
the album, the lines cross on top
of the machine, specifically the
eye area, attracting the
audience to the machine.
On the front cover his logo also
covers the intersecting lines so
the audience know that the
album is by Justin Timberlake as
that is unknown by the image,
as his face cannot be seen.
Typography design - The font
used is Sans Serif which is
common with the Pop/R’n’B
genre, this style of font goes
against the images and overall
style of the album, as you would
expect a serif font for an old
fashioned album, whereas the
use of a sans serif font gives the
album a very modern feel to
attract to different audiences.