Q2 brand identity

1. Q2: How I created a sense of brand
identity across the three products,
and how they’ll promote the
product.
By Josh Davey

2. Content
The content of all of these promotional methods is
effective, and all combines together in order to
develop a brand identity that can be easily
recognised by the target audience.
The Film poster and magazine cover both use
characters from the film, as does the film trailer,
correctly representing them through the technical
elements therefore sticking to conventions and
maintaining the brand identity as they all use the
same characters.
Also each method of promotion conveys themes of
the genre to the audience therefore giving across
mystery and tension which shows they’re all part
of the same promotional package and develops the
brand identity further.

3. Mise-en-scene
The mise-en-scene of each promotional method is
the same as well, as they’re all dark and mysterious
throughout which is conventional of the genre
also.
The settings are all very similar as well as it’s set in
everyday locations, so the trailer and film poster
shows this, and the background of the magazine
cover is plain black which shows the darkness and
mystery surrounding the antagonist, giving a
conventional feel to the full film.

4. Font
I have kept the same font throughout all methods
of promotion, as it is easily recognisable and
visible on the trailer, poster and magazine cover,
which in turn develops the brand further by
directly associating a specific font with the brand
meaning when an audience member is familiar
with the brand and notices the font then they
instantly recognise the brand.

5. Colour
The colours used on the ancillary
tasks are very similar as well, as
they’re all light and dark colours
contrasting with each other. So
for the poster I used white font in
order to contrast with the
background, whilst using red,
white and yellow to contrast with
the black background on the
magazine cover, therefore
leaving these genre related
colours associated with the
brand, developing a more
conventional brand identity.

6. Layout
The layout of these ancillary
tasks also develop the brand
identity by specifying which
type of audience I’m
targeting therefore making
the brand identity
conventional. As both
ancillary tasks are not
cluttered, but are ordered
and full of content that’s
conventional of each form, it
therefore targets the
audience in which the film
targets, as it’s visually
pleasing and easy to look at,
whilst ensuring that it gets
attention by looking
appealing.

7. Images
The images used also aid towards
the brand identity development
due to them being of characters
within the film trailer, as well as
ensuring that each character is
represented in the same way,
across all forms of promotion,
which is what has happened.
For example the antagonists on
both ancillary tasks are
represented as strong and
dominant through the use of
lighting and low angle shots, as
well as facial expressions which
is what I have done in the film
trailer therefore sticking to
conventions as well as combining
all forms of promotion together
into one noticeable brand
identity.

8. SUMMARY:
To sum up, I have effectively developed a
brand identity across my film poster, trailer
and magazine cover through the use of
character representation, font and colour
use, and the specific ways in which I target
the target audience, such as through the use
of conventional themes like mystery and
tension.
This all helps the promotion of my film
due to the fact that these specific brand
signifiers are clearly known and allow each
element to be linked to each other, meaning
if someone instantly saw the font, then they’d
know it’s related to the film as it’d be well
know, leaving the thought of the film in their
mind and making them want to watch the
film.