SlideShare una empresa de Scribd logo
1 de 26
Descargar para leer sin conexión
Content strategy through data
Johary Rafidison
17 July 2014
Hi, I am Jojo
AT A GLANCE 138of the world’s
biggest companies
54offices
15
time zones
50+affiliates
Highly rated
by clients
of our business
is multi-market
Cutting edge
proprietary tools
consultants
1,000
Embedded
DIGITAL
expertise
26countries
5 core values
of our staff
are bilingual
2/3
ALWAYS-ON
RESEARCH
REGIONAL HUBS
ESTABLISHED
over
years ago
Data
Driven
Measurements
43languages
30
6
1/3 PASSION
INSIGHT
CONNECTION
INNOVATION
ACTION
What I would like to cover
How data research can help you hone your content strategy
Three key takeaways
• Most of the data that you need is already available
• Please use this data to tell your story
• Don’t forget these very cool and cheap tools to present your data
Best market research companies in the world?
“We are not aware of most of what we see and sense
around us, or even of how were responding to it. We are
not who we think we are.”
The Social Animal, David Brooks.
Trust what people do, not what they say
Google trends world cup
http://bit.ly/1mG2q3o
Google trends world cup
Facebook data science team
http://bit.ly/1qcagoF http://bit.ly/1qcagoF
Facebook data science team
http://on.fb.me/1kHPd9A
A few tips for your content strategy
Most of the data that you need is already available
and most of the time you can get it for free
Use this data to make your story
A creative planner working in tandem with a data analyst is one of the best way to craft stories
Present this data in an interesting or cool
way
You will find out that they are so many tools that you can use for a very good price or
sometimes for almost nothing.
#BrightonSEO
Methodology
Number of #BrightonSEO tweets generated on the 24 April 2014
Data source: Sysomos Map
Visualisation tools: Gephi & CartoDB
Location: UK only
Key figures
Number of UK tweets: 3,637
Number of UK Twitter impressions: 7,000,000
Average no. of followers: 1,900
Most active accounts:
• @Tim_Grice
• @kelvinnewman
• @charliesaidthat
• @staceycav
Gephi – Network Analysis
Malcolm Coles
General Manager Daily Mirror
http://bit.ly/1reelIK
Gephi – Network Analysis
Malcolm Coles
General Manager at Daily Mirror
http://bit.ly/1reelIK
Matt Fielding
SEO Director at CustardMedia
http://bit.ly/W7ybZ1
Gephi – Network Analysis
Malcolm Coles
General Manager Daily Mirror
http://bit.ly/1reelIK
Matt Fielding
SEO Director at CustardMedia
http://bit.ly/W7ybZ1
Stacey MacNaught
Search Director Tecmark
http://bit.ly/1wriUNv
Gephi – Network Analysis
Malcolm Coles
General Manager Daily Mirror
http://bit.ly/1reelIK
kelvin Newman
Organises#brightonseo#contentmarket
http://bit.ly/U7HaHY
Matt Fielding
SEO Director at CustardMedia
http://bit.ly/W7ybZ1
Stacey MacNaught
Search Director Tecmark
http://bit.ly/1wriUNv
Gephi – Network Analysis
CartoDB – Mapping analysis
http://bit.ly/1n74iTV
Three key takeaways
• Most of the data that you need is already available
• Please use this data to tell your story
• Don’t forget these very cool and cheap tools to present your data
Thank you

Más contenido relacionado

La actualidad más candente

Plouzennec - Innovative Analytics in the News Industry
Plouzennec - Innovative Analytics in the News IndustryPlouzennec - Innovative Analytics in the News Industry
Plouzennec - Innovative Analytics in the News IndustryLavaCon
 
Bringing the organisation with you - Susan Quain - Intranet Now
Bringing the organisation with you - Susan Quain - Intranet NowBringing the organisation with you - Susan Quain - Intranet Now
Bringing the organisation with you - Susan Quain - Intranet NowIntranet Now
 
Behavioural science for communicators
Behavioural science for communicatorsBehavioural science for communicators
Behavioural science for communicatorsCharityComms
 
BristolSEO - How To Get Big Links Without A Big Budget
BristolSEO - How To Get Big Links Without A Big Budget BristolSEO - How To Get Big Links Without A Big Budget
BristolSEO - How To Get Big Links Without A Big Budget BristolSEO
 
Overcoming organisational barriers to ensure intranet redesign success
Overcoming organisational barriers to ensure intranet redesign successOvercoming organisational barriers to ensure intranet redesign success
Overcoming organisational barriers to ensure intranet redesign successIntranet Now
 
Digital Analytics Checkup: How to evaluate the impact of your web analytics data
Digital Analytics Checkup: How to evaluate the impact of your web analytics dataDigital Analytics Checkup: How to evaluate the impact of your web analytics data
Digital Analytics Checkup: How to evaluate the impact of your web analytics dataCrossView
 
The power of a tweet chat for health and care improvement
The power of a tweet chat for health and care improvementThe power of a tweet chat for health and care improvement
The power of a tweet chat for health and care improvementLeigh Kendall FRSA, MCIPR
 
Museums Association Festival of Digital - Engage Critically
Museums Association Festival of Digital - Engage CriticallyMuseums Association Festival of Digital - Engage Critically
Museums Association Festival of Digital - Engage CriticallyFrankly, Green + Webb
 
Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)
Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)
Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)Tarun Gangwani
 
GRBN Trust and Personal Data Survey - Presentation - IIeX Amsterdam - Febru...
GRBN  Trust and Personal Data Survey - Presentation -  IIeX Amsterdam - Febru...GRBN  Trust and Personal Data Survey - Presentation -  IIeX Amsterdam - Febru...
GRBN Trust and Personal Data Survey - Presentation - IIeX Amsterdam - Febru...Andrew Cannon
 
How to Build a Social Strategy (and How NOT to Build One)
How to Build a Social Strategy (and How NOT to Build One)How to Build a Social Strategy (and How NOT to Build One)
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
 
Taking the power to make change happen
Taking the power to make change happen Taking the power to make change happen
Taking the power to make change happen Bev Matthews
 
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]getadministrate
 
Be The Change You Want To See
Be The Change You Want To SeeBe The Change You Want To See
Be The Change You Want To SeeBev Matthews
 
Strong Connections: Linking Your Strategy, to Goals, to Data
Strong Connections: Linking Your Strategy, to Goals, to DataStrong Connections: Linking Your Strategy, to Goals, to Data
Strong Connections: Linking Your Strategy, to Goals, to Data4Good.org
 
What to do when your charity hits the headlines for the wrong reasons | Behin...
What to do when your charity hits the headlines for the wrong reasons | Behin...What to do when your charity hits the headlines for the wrong reasons | Behin...
What to do when your charity hits the headlines for the wrong reasons | Behin...CharityComms
 
Building A Content Marketing Discipline
Building A Content Marketing DisciplineBuilding A Content Marketing Discipline
Building A Content Marketing DisciplinePetra Neiger
 
10 Digital Marketing Myths Busted
10 Digital Marketing Myths Busted10 Digital Marketing Myths Busted
10 Digital Marketing Myths BustedMike McGrail
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Social Media for Nonprofits
 

La actualidad más candente (20)

Plouzennec - Innovative Analytics in the News Industry
Plouzennec - Innovative Analytics in the News IndustryPlouzennec - Innovative Analytics in the News Industry
Plouzennec - Innovative Analytics in the News Industry
 
Bringing the organisation with you - Susan Quain - Intranet Now
Bringing the organisation with you - Susan Quain - Intranet NowBringing the organisation with you - Susan Quain - Intranet Now
Bringing the organisation with you - Susan Quain - Intranet Now
 
Behavioural science for communicators
Behavioural science for communicatorsBehavioural science for communicators
Behavioural science for communicators
 
BristolSEO - How To Get Big Links Without A Big Budget
BristolSEO - How To Get Big Links Without A Big Budget BristolSEO - How To Get Big Links Without A Big Budget
BristolSEO - How To Get Big Links Without A Big Budget
 
Overcoming organisational barriers to ensure intranet redesign success
Overcoming organisational barriers to ensure intranet redesign successOvercoming organisational barriers to ensure intranet redesign success
Overcoming organisational barriers to ensure intranet redesign success
 
Information circle
Information circleInformation circle
Information circle
 
Digital Analytics Checkup: How to evaluate the impact of your web analytics data
Digital Analytics Checkup: How to evaluate the impact of your web analytics dataDigital Analytics Checkup: How to evaluate the impact of your web analytics data
Digital Analytics Checkup: How to evaluate the impact of your web analytics data
 
The power of a tweet chat for health and care improvement
The power of a tweet chat for health and care improvementThe power of a tweet chat for health and care improvement
The power of a tweet chat for health and care improvement
 
Museums Association Festival of Digital - Engage Critically
Museums Association Festival of Digital - Engage CriticallyMuseums Association Festival of Digital - Engage Critically
Museums Association Festival of Digital - Engage Critically
 
Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)
Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)
Being Practical About Artificial Intelligence (Forbes U30 Summit 2016)
 
GRBN Trust and Personal Data Survey - Presentation - IIeX Amsterdam - Febru...
GRBN  Trust and Personal Data Survey - Presentation -  IIeX Amsterdam - Febru...GRBN  Trust and Personal Data Survey - Presentation -  IIeX Amsterdam - Febru...
GRBN Trust and Personal Data Survey - Presentation - IIeX Amsterdam - Febru...
 
How to Build a Social Strategy (and How NOT to Build One)
How to Build a Social Strategy (and How NOT to Build One)How to Build a Social Strategy (and How NOT to Build One)
How to Build a Social Strategy (and How NOT to Build One)
 
Taking the power to make change happen
Taking the power to make change happen Taking the power to make change happen
Taking the power to make change happen
 
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
LITE 2017 – Busting Modern Marketing Myths [Mike McGrail]
 
Be The Change You Want To See
Be The Change You Want To SeeBe The Change You Want To See
Be The Change You Want To See
 
Strong Connections: Linking Your Strategy, to Goals, to Data
Strong Connections: Linking Your Strategy, to Goals, to DataStrong Connections: Linking Your Strategy, to Goals, to Data
Strong Connections: Linking Your Strategy, to Goals, to Data
 
What to do when your charity hits the headlines for the wrong reasons | Behin...
What to do when your charity hits the headlines for the wrong reasons | Behin...What to do when your charity hits the headlines for the wrong reasons | Behin...
What to do when your charity hits the headlines for the wrong reasons | Behin...
 
Building A Content Marketing Discipline
Building A Content Marketing DisciplineBuilding A Content Marketing Discipline
Building A Content Marketing Discipline
 
10 Digital Marketing Myths Busted
10 Digital Marketing Myths Busted10 Digital Marketing Myths Busted
10 Digital Marketing Myths Busted
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!
 

Similar a Content marketing show - johary rafidison

PRFest - Friday, 15 June 2018
PRFest - Friday, 15 June 2018PRFest - Friday, 15 June 2018
PRFest - Friday, 15 June 2018PRFest
 
Social Media Analytics and Measurement - The Internet Show April 2014
Social Media Analytics and Measurement - The Internet Show April 2014Social Media Analytics and Measurement - The Internet Show April 2014
Social Media Analytics and Measurement - The Internet Show April 2014Reading Room
 
Osceola County Online Marketing & Technology Training
Osceola County Online Marketing & Technology TrainingOsceola County Online Marketing & Technology Training
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
 
Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
 
PRFest - Thursday, 14 June
PRFest - Thursday, 14 JunePRFest - Thursday, 14 June
PRFest - Thursday, 14 JunePRFest
 
What's Next: The Value of Data
What's Next: The Value of DataWhat's Next: The Value of Data
What's Next: The Value of DataOgilvy Consulting
 
DCLG Statistics User Engagement Day - Dissemination
DCLG Statistics User Engagement Day - DisseminationDCLG Statistics User Engagement Day - Dissemination
DCLG Statistics User Engagement Day - DisseminationDCLGStats
 
Fundamentals of Data Analytics Outline
Fundamentals of Data Analytics OutlineFundamentals of Data Analytics Outline
Fundamentals of Data Analytics OutlineDan Meyer
 
Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...Purple Vision
 
5 Inside Secrets of Data-Driven U.S. Companies
5 Inside Secrets of Data-Driven U.S. Companies5 Inside Secrets of Data-Driven U.S. Companies
5 Inside Secrets of Data-Driven U.S. CompaniesJanessa Lantz
 
OpenLounge '14 Session: Informed Marketing with InsideView
OpenLounge '14 Session: Informed Marketing with InsideViewOpenLounge '14 Session: Informed Marketing with InsideView
OpenLounge '14 Session: Informed Marketing with InsideViewInsideView
 
Digitizing Your Impact | 2020 Hunger and Poverty Conference
Digitizing Your Impact | 2020 Hunger and Poverty ConferenceDigitizing Your Impact | 2020 Hunger and Poverty Conference
Digitizing Your Impact | 2020 Hunger and Poverty ConferenceTiasiaOBrien
 
Invigorate your data insights - banish data dreariness
Invigorate your data insights - banish data dreariness Invigorate your data insights - banish data dreariness
Invigorate your data insights - banish data dreariness Purple Vision
 

Similar a Content marketing show - johary rafidison (20)

When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
 
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
 
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
 
PRFest - Friday, 15 June 2018
PRFest - Friday, 15 June 2018PRFest - Friday, 15 June 2018
PRFest - Friday, 15 June 2018
 
Social Media Analytics and Measurement - The Internet Show April 2014
Social Media Analytics and Measurement - The Internet Show April 2014Social Media Analytics and Measurement - The Internet Show April 2014
Social Media Analytics and Measurement - The Internet Show April 2014
 
Osceola County Online Marketing & Technology Training
Osceola County Online Marketing & Technology TrainingOsceola County Online Marketing & Technology Training
Osceola County Online Marketing & Technology Training
 
Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Storytelling with Data (Global Engagement Summit at Northwestern University 2...
Storytelling with Data (Global Engagement Summit at Northwestern University 2...
 
PRFest - Thursday, 14 June
PRFest - Thursday, 14 JunePRFest - Thursday, 14 June
PRFest - Thursday, 14 June
 
What's Next: The Value of Data
What's Next: The Value of DataWhat's Next: The Value of Data
What's Next: The Value of Data
 
DCLG Statistics User Engagement Day - Dissemination
DCLG Statistics User Engagement Day - DisseminationDCLG Statistics User Engagement Day - Dissemination
DCLG Statistics User Engagement Day - Dissemination
 
Fundamentals of Data Analytics Outline
Fundamentals of Data Analytics OutlineFundamentals of Data Analytics Outline
Fundamentals of Data Analytics Outline
 
Digital Destinations - key results and next steps
Digital Destinations - key results and next stepsDigital Destinations - key results and next steps
Digital Destinations - key results and next steps
 
Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...Digital Transformation - Institute of Fundraising National Convention (06/07/...
Digital Transformation - Institute of Fundraising National Convention (06/07/...
 
Oi cmel approach calp feb 2014
Oi cmel approach calp feb 2014Oi cmel approach calp feb 2014
Oi cmel approach calp feb 2014
 
5 Inside Secrets of Data-Driven U.S. Companies
5 Inside Secrets of Data-Driven U.S. Companies5 Inside Secrets of Data-Driven U.S. Companies
5 Inside Secrets of Data-Driven U.S. Companies
 
OpenLounge '14 Session: Informed Marketing with InsideView
OpenLounge '14 Session: Informed Marketing with InsideViewOpenLounge '14 Session: Informed Marketing with InsideView
OpenLounge '14 Session: Informed Marketing with InsideView
 
The Role of the Internet and New Media on Consumer and Firm Behavior
The Role of the Internet and New Media on Consumer and Firm BehaviorThe Role of the Internet and New Media on Consumer and Firm Behavior
The Role of the Internet and New Media on Consumer and Firm Behavior
 
Digitizing Your Impact | 2020 Hunger and Poverty Conference
Digitizing Your Impact | 2020 Hunger and Poverty ConferenceDigitizing Your Impact | 2020 Hunger and Poverty Conference
Digitizing Your Impact | 2020 Hunger and Poverty Conference
 
Invigorate your data insights - banish data dreariness
Invigorate your data insights - banish data dreariness Invigorate your data insights - banish data dreariness
Invigorate your data insights - banish data dreariness
 
NOEW 2012 presentation
NOEW 2012 presentationNOEW 2012 presentation
NOEW 2012 presentation
 

Último

Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 

Último (20)

Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 

Content marketing show - johary rafidison

  • 1. Content strategy through data Johary Rafidison 17 July 2014
  • 2. Hi, I am Jojo
  • 3. AT A GLANCE 138of the world’s biggest companies 54offices 15 time zones 50+affiliates Highly rated by clients of our business is multi-market Cutting edge proprietary tools consultants 1,000 Embedded DIGITAL expertise 26countries 5 core values of our staff are bilingual 2/3 ALWAYS-ON RESEARCH REGIONAL HUBS ESTABLISHED over years ago Data Driven Measurements 43languages 30 6 1/3 PASSION INSIGHT CONNECTION INNOVATION ACTION
  • 4. What I would like to cover How data research can help you hone your content strategy
  • 5. Three key takeaways • Most of the data that you need is already available • Please use this data to tell your story • Don’t forget these very cool and cheap tools to present your data
  • 6. Best market research companies in the world? “We are not aware of most of what we see and sense around us, or even of how were responding to it. We are not who we think we are.” The Social Animal, David Brooks.
  • 7. Trust what people do, not what they say
  • 8. Google trends world cup http://bit.ly/1mG2q3o
  • 10. Facebook data science team http://bit.ly/1qcagoF http://bit.ly/1qcagoF
  • 11. Facebook data science team http://on.fb.me/1kHPd9A
  • 12. A few tips for your content strategy
  • 13. Most of the data that you need is already available and most of the time you can get it for free
  • 14. Use this data to make your story A creative planner working in tandem with a data analyst is one of the best way to craft stories
  • 15. Present this data in an interesting or cool way You will find out that they are so many tools that you can use for a very good price or sometimes for almost nothing.
  • 17. Methodology Number of #BrightonSEO tweets generated on the 24 April 2014 Data source: Sysomos Map Visualisation tools: Gephi & CartoDB Location: UK only
  • 18. Key figures Number of UK tweets: 3,637 Number of UK Twitter impressions: 7,000,000 Average no. of followers: 1,900 Most active accounts: • @Tim_Grice • @kelvinnewman • @charliesaidthat • @staceycav
  • 19. Gephi – Network Analysis Malcolm Coles General Manager Daily Mirror http://bit.ly/1reelIK
  • 20. Gephi – Network Analysis Malcolm Coles General Manager at Daily Mirror http://bit.ly/1reelIK Matt Fielding SEO Director at CustardMedia http://bit.ly/W7ybZ1
  • 21. Gephi – Network Analysis Malcolm Coles General Manager Daily Mirror http://bit.ly/1reelIK Matt Fielding SEO Director at CustardMedia http://bit.ly/W7ybZ1 Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv
  • 22. Gephi – Network Analysis Malcolm Coles General Manager Daily Mirror http://bit.ly/1reelIK kelvin Newman Organises#brightonseo#contentmarket http://bit.ly/U7HaHY Matt Fielding SEO Director at CustardMedia http://bit.ly/W7ybZ1 Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv
  • 23. Gephi – Network Analysis
  • 24. CartoDB – Mapping analysis http://bit.ly/1n74iTV
  • 25. Three key takeaways • Most of the data that you need is already available • Please use this data to tell your story • Don’t forget these very cool and cheap tools to present your data