1. Online Business And Competition
When we first start an online business and are seeking clients and sales, it's easy to get in the
mindset that everyone else with an online business is our enemy. They are trying to steal our
customers. They are taking business away from us, etc.
Having this state of mind is actually detrimental to your business. When you change your thinking to
that of these online business owners being potential partners, your business can take a huge step
forward. There is the opportunity for guest blog spots, exchanging promotion of each other's products,
becoming a referral system for a product or service you may not personally offer. The list goes on and
on.
There is also the in-depth brainstorming that can occur when you open yourself up to community
thinking. What's new in your niche? Where are the customers coming from? Is there a joint venture
opportunity that you can each benefit from by focusing on a potential product or service separately
that can benefit both your lists with a little cross-promotion?
Fact of the matter is there are plenty of customers online to go around. There are 3.5 million people
on Facebook alone these days. Can YOU handle 3.5 million customers? Do you want to?
Open yourself to being part of an online community with your peers. New doors will open and new
customers will come from avenues you may not have known existed. Bonus: You will no longer be
going it alone. You'll have a support system from those that know the ins and outs of what you are
trying to accomplish.
Referral Marketing Tips