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Facebook for Advocacy - National Council of Jewish Women LA

โ€ข
โ€ข
Juan Sebastian Vasquez
Juan Sebastian Vasquez

This guide was used for a training on Facebook as an advocacy tool hosted by the National Council for Jewish Women LA. My training was a part of a multi-week, 6-part training aimed at helping the 20-person cohort more comfortable with different parts of advocacy work, including organizing, media and message framing, and social media. http://ncjwla.org/events/269/advocacy-training-project-social-media-for-advocacy/

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@JuanSVas Facebook for Advocacy Juan Vasquez
@JuanSVas My name is Juan
@JuanSVas Goal for today Concepts Tactics Protips Feel better equipped to leverage Facebook as a tool for advocacy efforts
@JuanSVas Basic Concepts โ€ขConversations > Likes โ€ขAsks require commitment โ€ขBuild up sample posts โ€ขBe clear & solution-driven โ€ขShare responsibly
@JuanSVas Tactics - Relationships via Groups Scan posts, gradually add comments, post sel๏ฌ‚essly, build relationships
@JuanSVas Tactics - Turn Actions Into Events Organize around voting, petitioning, endorsing, etc. on a particular day
@JuanSVas Tactics - Create Action-oriented FB App Shortstack ActionSprout Start at free Run actions IN FB
@JuanSVas Tactics - Sponsored Facebook Albums Use FB to also *fund* advocacy efforts Sponsored byโ€ฆ
@JuanSVas Tactics - Rapid Chat 3 messages, vary up links, make it easy, take breaks Make message short, clarify impact, personalize it
@JuanSVas Pro Tips โ€ข Pro๏ฌle pics:180x180 px, header: 851x315px โ€ข FB Advertising is a waste, unless highly targeted โ€ข Groups build tighter communities, Pages awareness โ€ข Recruit champions/homies/ambassadors/ninjas โ€ข Videos uploaded to FB directly perform better thanYT โ€ข Tell your story
@JuanSVas Working Group โ€ข3 Keywords to ๏ฌnd Groups โ€ข1 event to organize around โ€ข1 idea for an app or action โ€ข1 sample message
@JuanSVas Letโ€™s stay connected @JuanSVas jvasquez@nationbuilder.com vasquezsays.com

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