Museum as a Platform concept presentation Domus Academy

1. MUSEUM AS
A PLATFORM
Sistema Museo Berrocal
Domus Academy MID2010 .
final project . Judit Pinzón Navarro

2. CONCEPTS
VISIT ENHANCEMENT 01. TORSO / Crowdsourcing the sculpture
ARTWORK EXPERIENCE 02. BERROCAL SAYS… / Almogávares quest
VISIT ENHANCEMENT 03. LIFELINE COMPASS / Berrocal’s social network
STRATEGIC 04. CONEXIONES / Links with outside world

3. VISIT ENHANCEMENT
01. TORSO /Crowdsourcing the sculpture

4. VISIT ENHANCEMENT
01. TORSO /Crowdsourcing the sculpture
Creating ‘temporary sculptures’ through
user-generated content.
People are motivated to draw, paint and post media
related to specific topics which are projected real-time
over a blank sculpture model.
Contributed material creates an image archive and
permanent user-generated exhibition for the museum.
REFERENCES
Democracy poster project
Ten thousand cents
V&A museum cropping image archive

5. VISIT ENHANCEMENT
01. TORSO /Crowdsourcing the sculpture
OBJECTIVE Bring the museum to the people
Exchange between museum and visitors
Motivate visitors to become part of the Berrocal community
COMPONENTS Blank sculpture torso models
Input interface
Camera and projector
INPUT Drawings, patters and images (onsite & offsite visitors)
i MODALITIES Digital drawing and painting on model parts
Posting material and voting through screens
FEEDBACK Real time ‘projection’ of contributions over blank model
Visualization of contributors’ basic profile data (country, age)
OUTCOME Archive from user-generated content
Exhibition of images of the series of ‘temporary sculptures’

6. ARTWORK EXPERIENCE
02. BERROCAL SAYS…/ Almogávares quest

7. ARTWORK EXPERIENCE
02. BERROCAL SAYS…/ Almogávares quest
Playful collective approach for visit.
The quest consists of finding the 10 Almogávares
and building up their puzzle models following a
strategy similar to SIMON SAYS.
The progress of assembly unlocks visualizations
and information related to the sculptures.
REFERENCES
3D mapping projections
Simon Says game
Conqwest

8. ARTWORK EXPERIENCE
02. BERROCAL SAYS…/ Almogávares quest
OBJECTIVE Learn while playing
Reveal hidden features of sculptures
COMPONENTS Quest map showing completion of tasks
Sculpture model parts (LED, RFID + piezo speaker)
3D mapping projections or handheld device + AR
INPUT Sculpture recognition
Assembly
i MODALITIES Physical assembly
Scanning with handheld device
FEEDBACK Glowing light from parts + sound
Unlocking visuals and info
Automatic disassembly
OUTCOME Built sculptures and quest completion
Projections w/t technical drawings & watercolors / AR
Information about technique, process, components, warrior, anecdote

9. VISIT ENHANCEMENT
03. LIFELINE COMPASS / Berrocal’s social network

10. VISIT ENHANCEMENT
03. LIFELINE COMPASS / Berrocal’s social network
Compass device that enhances the visit by
contextualizing Berrocal’s work.
Points out major artistic influences from his social
network and evolution of style & technique through
an interactive timeline.
REFERENCES
Tate Modern, art history timeline
Layered, Augmented Reality
The Globe, Shakespeare’s work

11. VISIT ENHANCEMENT
03. LIFELINE COMPASS / Berrocal’s social network
OBJECTIVE Contextualize Berrocal’s artwork
Focalize in the artist’s social network
Show his contributions to other artists
COMPONENTS Compass
RFID reader and tags
INPUT Search & questions
i MODALITIES Browsing the interface by date / artist network / style evolution
FEEDBACK Compass signals
Audio
OUTCOME The compass guides the visitor through the experience

12. STRATEGY
04. CONEXIONES / Links with outside world

13. STRATEGY
04. CONEXIONES / Links with outside world
Offsite installations, teasers and exhibits communicate
with the museum system and viceversa.
Communication network that visualizes what happens
inside and outside the museum system buildings.
Layered flows of information and visitors.
Contributions through audio stories.
REFERENCES
Flight patterns, Aaron Koblin
Augmented Sound Data sculpture
1001 stories of Denmark

14. STRATEGY
04. CONEXIONES / Links with outside world
OBJECTIVE Connect the museum system components
Link the outside world with the museum system
Participation & contribution of new possible visitors
Visualize flows of information, visitors and collected stories
Bring new visitors from ‘territorial targets’
COMPONENTS RFID tags on visitor tickets
Website traffic data
Audio recorders on each site
Projector
INPUT Voice recording
i MODALITIES Interface interaction
Browsing through collected stories and visualized data
FEEDBACK Visualization of personal contribution to the system
Audio stories
OUTCOME Dynamic visualization sculpture with stories archive

15. 01. TORSO / Crowdsourcing the sculpture
02. BERROCAL SAYS… / Almogávares quest
03. LIFELINE COMPASS / Berrocal’s social network
04. CONEXIONES / Links with outside world
MUSEUM AS A PLATFORM Sistema Museo Berrocal
Domus Academy MID2010 . final project . Judit Pinzón Navarro