A novel software tool that optimizes raw material usage in paper and board manufacturing. The tool has wide references and provides payback in just weeks.

1. Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
worldwide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Quality and cost optimization possibilities
with SoftaCell™
General

2. GloCell Oy
WHAT WE DO
History
GloCell Oy has started back in 2004 as fiber
and furnish consulting company for pulp and
papermakers, founded by brothers Lehtonen
(Ph.D. and M.sc). They had an idea, that
forest based industry can do things in a new
way and wanted to develop a new software to
help in that process. That is how SoftaCell™
was created.
Since then, GloCell has become the best on
the market providing solutions for
multivariable cost and material optimization.
GloCell’s SoftaCell™ optimization program is
nowadays globally in use by forest based
industry companies.
GloCell is a specialized company working
with different multivariable models for
furnish mix optimization and evaluation
of their cost to quality ratios.
Core competences of our company are
extensive understanding about the fibres,
mathematical modelling skills and wide
experience from the pulp- and paper
industry

3. GloCell’s business idea
Fiber Knowledge
Multivariable modeling
SoftaCell™
Monetary Tools
We offer an unique business proposal for pulp- paper- and board
producers that brings real financial value through combination of these
knowledge areas
3

4. About the potential in furnish mix
optimization
1 000 000€
“Annual saving potential in a 500Kt/a
papermill if the furnish optimization shows 2€
per ton cheaper solution for producing the
same”
4

5. Examples how to use SoftaCellTM
5

6. How SoftaCell™ works
•
SoftaCell™ primary function is to
find and simulate the optimum
furnish mix for different paper or
board grades based on the
potential of the available pulps and
fillers
•
With the help of SoftaCell™
optimal pulp combinations and
refining ratios can be found in
acknowledge of effect on final
quality and cost efficiency of the
mix changes
•
In the program it’s easy to set
limits minimum and maximum
values for all the necessary quality
parameter ranges and optimize
without loss of total performance
6

7. Optimize your production with SoftaCell™
How could it be done in papermaking as an example
In the beginning, you would
have list of your pulps with
quality properties of
different kinds
Later on you would have
modelled paper structure
consisting from in example
different types of pulps,
fillers and additives, with
spesific production
parameters and process
variables taken into account
These structures can then
be optimized within the
quality limits to suit your
preferences with SoftaCell™
Cost effect of different raw
material combinations will
be reported simultaneously
with changed quality
properties
7

8. SoftaCell™ basic appearance
In Benchmarking tool you
can compare different
quality parameters
of the pulps as a function
of refining energy levels,
either in number values
or graphically
8

9. SoftaCell™ basic use
With Furnish mix
optimization tool
you can build
paper mixes and
optimize them
based on end
products quality
demands
9

10. SoftaCell™ economics
You can see the
actual saving
potential of each of
the alternatives!
Mix report is
synchronized with
mix optimization so
that every change in
the use of pulps or
machine
parameters is seen
immediately as a
change on
economics
In this example a single ~60kt/a papermachine shows 600k€/a saving potential, just by changing
between hardwood suppliers in furnish mix, without any significant quality losses
10

11. Board Optimization
•
•
•
•
The board structure can be created from furnish
mixes.
All the layers can be individually optimized with mix
optimization feature of the program and the results
can be selected in the board optimization tool
afterwards as different layers
In this case a 3-layer structure in presented, but
there is an upgrade option for multilayer structure
model including coatings
Easy comparison
•
•
•
•
Grammages included
Good exporting tools to excel
Cost structure comparison
Easy way to compare how different changes will effect
on end quality properties of the board
11

12. Optimize your production with SoftaCell™
How could it be done in board making as an example
In the beginning with triple
layer board optimization,
you would have a different
list of possible layer mixes
for top- middle- and bottom
to choose for
Later on you would have
modelled multilayer board
structure consisting from
layer mixes combinated
from different types of
pulps, fillers and additives,
with spesific production
parameters and process
variables taken into account
These structures can then
be optimized within the
quality limits to suit your
preferences with SoftaCell™
Cost effect of different raw
material combinations will
be reported simultaneously
with changed quality
properties
12

13. Value added by SoftaCell™
Steering to use the best
raw material combinations
available
Compare different options
of raw materials easy and
fast
•Find out technical potential in the end
product
•Be able to see effects of material change fast
on economical level
Cost efficient development
and testing of new
products
Mill
level
•Buy the right pulps
•Survey in which end products you can use
same pulp grades.
•Channel right raw materials to right locations
•Steering of R&D on higher business area
level
•Point out the best and be able to forget the
rest
Optimization of quality to
customers
•Be able solve customer problems
•Produce “quality good enough”
•Increase your pulp sales with SoftaCell™
SoftaCell™ can offer value for the whole corporation
13

14. Forecast for SoftaCell™ project payback time
•
•
•
•
Savings M€/ year
Payback time in days
200
4
150
3
100
2
50
1
0
0
1
2
3
4 5 6 7 8
SAVINGS €/TON
9
10
14
SAVINGS IN A YEAR
•
The idea of SoftaCell is to create savings along the
use of the program through better cost and quality
profile, R&D resource releases, new product creations
and enhanced pulp sales
Return On Investment (ROI) is always case specific as
are the SoftaCell™ projects and customer demands
as well
Investment payback time is easier tool to evaluate
how good investment SoftaCell™ is related into other
cost affectivity offering actions
Example diagram on the right is made for SoftaCell™
customer having annual production of 400kt in total,
to show out the project economy forecast
Example’s customer’s aim is to create new products
with better quality cost effectivity.
Saving potential is always corporate and case
specific. Typical savings created are usually around
3€/ton but in many cases when a high percentage of
the pulps used for production are bought from the
markets, savings of 10€/ton and more have been
reported in Europe.
PAYBACK TIME IN DAYS
•

15. GloCell Credentials
Confidential
KEMIRA
Confidential
Confidential
• GloCell have been
working with many
different kind of
companies during last
ten years, many of
them are confidential
customer
relationships.
• SoftaCell™ is
nowadays globally
used by pulp, paper
and board producing
companies.
15

16. Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
worldwide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Thank you!
Let’s organize a meeting to discuss more
GloCell Oy
Jari Aittakari
Vice President
jari.aittakari@glocell.info
+358 45 858 8300