Presented by The Digital Media Marketing

1. THE TRUTH BEHIND
SEO
@ Google Campus
Bu The Digital Marketing Academie

2. Table of Content
• Keywords
• Site Structure
• Sitemap &Robot.txt
• Content
• Social Network

3. Keywords
• Short-Tail Traffic (a lot of people visiting)
• Long-Tail Conversion (Less people more buys)
• Test Website on existing keywords
• CEOcentro.com
• Ranks.nl
• Choose your top 10 key phrases with Google Keywords
• strike a balance between competition and clicks
• Keep them as specific as possible
• Track your keywords regularly once a week/month
• Change keywords if no performance in 3 months

4. Site Structure
• Try to add the keywords to each of those:
• Categories
• Sub-Categories
• Products/Services
• Page Titles
• Header Tags
• Image Tags
• Meta became less powerful BUT the description is the
part which will show up on Google

5. Sitemap & Robot.txt
• HTML – Link + Description in a few words
• XML – Google reads this, defines the list of pages and
gives them authority
• Robot.txt – do not scan these pages (if content is
duplicated)

6. Content
• 1 keywords every 100-150 written words
• Include Media
• Interlink your pages (so google keeps going around your
page
• Link Building
• Bloggers
• Magazines
• Directories
• Content Marketing
• 400-500 words
• 3 KW
• Min. 1-2 posts a week

7. Content
• Lists
• Top10
• Research Driven
• Fun
• Podcast
• Guest blogging
• Complimentary sites
• Links
• Video
• Existing content
• Utilise on YouTube, Vimeo etc.

8. Content
• White Papers
• E-Books
• Presentations (SlideShare)
• Customer Links
• FAQ’s
• Press Release
• Infographics
• Wikipedia

9. Social Networks