1. Newsletter Software:
How to Start Your Own Newsletter
Every business and enterpreneur focuses on two aspects: how to
streamline business processes to increase productivity and how to attract
more clients and boost sales. In the world of tough competition marketers
can benefit from advanced technologies designed to help them quickly reach
a higher number of customers and create a strong relationship with them.
Newsletter software is one of these tools.
If you want to start your own newsletter, newsletter creation software
is the second important thing you need after the mailing list. This software
helps you manage email lists, create HTML newsletters for emailing and send
a huge amount of newsletters at one time. The Internet proposes many
software to create newsletters. Many companies allow you download the free
version of their newsletter software with the aim to investigate all the
features and decide if this software suits your email marketing needs.
Well, if you're growing an online business, you can't bypass email
marketing. For targeted email campaigns you need a high quality newsletter
software.
Why G-Lock EasyMail?
G-Lock EasyMail in-house newsletter system
http://directemailsoftware.com/email-newsletter-software/ will help you
create and send your own newsletters in seconds and increase your sales
revenue at a very reasonable cost. G-Lock EasyMail has more features than
any other email marketing Software:
 In-house email lists -- with G-Lock EasyMail your email lists stay
private and secured on your computer and you don't need to upload
them to any 3rd party database

2.  No list size limits or fees -- we won't charge you more when your
list is grown, you can build as many email groups in G-Lock EasyMail
address book as you want and upload any number of recipients
 No monthly or per email fees -- you invest only once and use our
email newsletter software forever
 Email newsletter personalization -- you can create an unlimited
number of custom fields in the address book to personalize your email
newsletter for each recipient
 Integration with popular databases [MS Access, MySQL, MS SQL,
Oracle and others] -- you don't need to re-import the list after each
database update
 Multiple FROM accounts -- you can create many sender accounts
with different SMTP settings and send email newsletter from multiple
accounts at a time ensuring a faster and more effecive delivery
 HTML and plain text email formats -- G-Lock EasyMail has the
built-in full WYSIWYG newsletter editor for creating professional HTML
email newsletters
 Bounce email management -- you can clean your email lists from
soft and hard bounce emails after each email campaign
 Import of recipients from any files -- flexible Import Wizard allows
you easily import contact lists from a variety file formats including MS
Outlook address book
 Integration with the email tracking service -- you can track who
opened your email, who clicked links inside the email, who
unsubscribed, what coutries your recipients are from and what email
clients they use to read your emails [the price for G-Lock Analytics is
NOT included into the price for G-Lock EasyMail license]
 Built-in HTML email templates -- you can use our eye-catching
email templates to create professionally looking and elegant email
newsletters
See all features of G-Lock EasyMail newsletter software at
http://directemailsoftware.com/easymail/key-features/

3. How does G-Lock EasyMail Stand out from the Crowd?
G-Lock EasyMail is a very powerful email tool for any business wanting
to send out personalized email newsletters. It should be used as a part of
marketing activities because it offers an amazing return on investment
allowing a company to overcome its competitors.
Check below the list of unique features of G-Lock EasyMail
newsletter software that you won't find in any competitor's program:
1. Integration with Amazon SES API – if you don't have your own
mail server and can't use your ISP mail server due to strict email
sending limitations, signup with Amazon SES and send email
newsletters from G-Lock EasyMail through the Amazon SES API.
2. Personal attachments – using the merge capability in G-Lock
EasyMail you can attach a unique file to each message and send a
unique attachment to each recipient.
3. Multiple workplaces – this capability allows doing email marketing
for the 3rd parties as you can maintain a unique workplace for each
client. Plus, using this capability you can make several G-Lock
EasyMail users share the same address book.
4. Scripting languages– if you have some programming knowledge,
you can access any part of the message (header, subject, body) and
change it as you need during the sending process.
5. Delivery Reports – you can set G-Lock EasyMail to send an email
campaign report to you after the sending process is complete. This is
excellent for entrepreneurs who are promoting their business on
another PC or just outside their business place or home.
And that's not all. Keep reading below...
None of any competing cheap bulk email marketing programs can
work with large mailing lists -- they simply hang and do not response. G-
Lock EasyMail newsletter program can handle millions emails. And thanks to
its unique capability -- connect directly to your CRM database -- you
don't need to worry about updating emails in G-Lock EasyMail address book.
Once you setup a database connection, G-Lock EasyMail will always read a
fresh email list from the database.

4. We don't know of any cheap email sender program that would be able
to process bounce emails well. G-Lock EasyMail email newsletter software
http://directemailsoftware.com/ recognizes many types of return emails
including soft and hard bounce messages. This means that you can maintain
your email lists clean and up-to-date preventing your IP address from being
blocked by ISPs for continuous sending to bad addresses.
As you know the unsubscribe link is a must-have in any email
marketing email you send. None of cheap email sending programs provides
users with a professional unsubscribe link. They attach the unsubscribe link
to the mailto: email address. This means that the recipient has to click the
link and then click Send in his email client to send them the unsubscribe
request. Not professional and time consuming. You end up with numerous
unsubscribe emails coming to your main account. You have to carefully look
all incoming emails through in order not miss any unsubscribe message.
G-Lock EasyMail bulk email sender program is integrated with email
tracking service G-Lock Analytics. With one mouse click you can add the
unsubscribe link with the encrypted recipient's email address to the
message. The system will register the recipient's email address and save it
to your online G-Lock Analytics account. All you need to do is export those
emails to a file and remove them from your groups in G-Lock EasyMail.
G-Lock EasyMail email marketing solution will reduce the cost and
complexity of your email marketing efforts, and the support team will guide
you every step of the way.
Download the free version of G-Lock EasyMail newsletter system at
http://directemailsoftware.com/downloads/ and start your own email
newsletter within minutes.