The Media Movement
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Do both traditional and new media marketing have roles in business promotion today? I delivered this presentation to high school students to show them where marketing is going, growing and slowing.
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The Media Movement
- 1. Making Business Happen with Old & New Media @JPitlyk
- 4. There’s definitely a want and a need…
- 9. Here’s how to make it happen:
- 10. Define a Strategy What do you want Who do you want to show and tell to reach? them? What do you want What do you want to learn from them to think/say them? about you?
- 11. Define a Strategy Who do you Whatdo you want What do you Who do you want want to want to show to show and tell to reach? reach? & tellthem? them? What do you What action What do youlearn want to want What dowant do you you want tofrom them? learn from them to think/say them take? them? about you?
- 12. Build Your Brand Your Unique Fingerprint
- 13. Build Your Brand How You’re Distinguished
- 14. Build Your Brand Develop with:
- 15. Build Your Brand Develop with: Logo Slogan Tone Colors Verbiage Images Interaction
- 16. Reach the Right Audience
- 17. Reach the Right Audience
- 18. Reach the Right Audience How/Where is it distributed?
- 19. Reach the Right Audience How/Where is it distributed? Where are people seeing it?
- 20. Reach the Right Audience How/Where is it distributed? Where are people seeing it? Who reads it?
- 21. Reach the Right Audience How/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality?
- 22. Reach the Right Audience How/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality? What’s the shelf life?
- 23. Reach the Right Audience How/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality? What’s the shelf life? *Check out the Media Kits
- 24. Create a Campaign
- 25. Create a Campaign Maintain Your Brand
- 26. Create a Campaign Maintain Your Brand Define Your Desires
- 27. Create a Campaign Maintain Your Brand Define Your Desires Set S.M.A.R.T. Goals
- 28. Create a Campaign Maintain Your Brand Define Your Desires Set S.M.A.R.T. Goals Integrate It All!
- 30. Blend All Forms of Media
- 31. Blend All Forms of Media Link Old & New Media Together
- 32. Blend All Forms of Media Link Old & New Media Together Make Campaign Cost Effective
- 33. Blend All Forms of Media Link Old & New Media Together Make Campaign Cost Effective Here are some suggestions…
- 34. QR Codes
- 36. These are awesome, but…
- 41. All Media Has a Purpose & a Place Always Know Your Audience Uphold Your Brand Pick the Most Effective Channels Measure Your Results And above all else…
- 46. Julia Pitlyk Thank @JPitlyk You! Facebook.com/ JuliaPitlyk