A planogram is a visual diagram of a store layout showing the placement of products and categories. It is used to communicate how to set up merchandise displays to increase sales, optimize space usage, and ensure uniformity across multiple stores. A planogram specifies the aisle and shelf location of each item using details like SKU numbers and facing counts. It depends on the retail sector, with some using more textual formats while apparel brands use pictorial diagrams. Planograms are informed by market research and technology to guide merchandising and traffic flow decisions.
2. • Definition: Visual description,
diagram or drawing of a store's layout
to include placement of particular
products and product categories.
• Also Known As: plan-o-gram, POG
• Common Misspellings: planagram
3. • Received before a product reaches a
store.
• Are useful when a retailer wants multiple
store displays to have the same look and
feel.
(UNIFORMITY)
4. PURPOSE …
• To communicate how to set the merchandise .
• To increase customer purchases.
• To adjust the visibility, appearance and presence of
products.
• To make them look more desirable.
• To ensure sufficient inventory levels on the shelf or display.
• To use space effectively whether floor, page or virtual.
• To optimize short- and long-term returns on investment.
• To provide a logical, convenient and inspiring product-
customer interface.
• To make right selection of products available.
• To facilitate communication of retailer’s brand identity.
• To maximize profit per centimeter of shelf space.
• Understand the relationship between space, sales and
profit
5. Depends on the Retail Sector
• Fast-moving • Apparel brands and
consumer goods retailers are more
organizations and focused on
supermarkets largely presentation and use
use text and box pictorial planograms
based planograms that illustrate "the
that optimize shelf look" and also identify
space, inventory each product.
turns, and profit
margins.
6. • There are some consulting firms
which specialize in retail space
layout and Planogramming.
• Some chain stores and
wholesalers also create and
maintain planograms for their
stores.
7. Understanding the Retail Planogram
These schematics not only present
a flow chart for the particular
merchandise departments within
a store layout but also show on
which aisle and on what shelf an
item is located.
8.
9.
10.
11. • A planogram should also illustrate
how many facings are allocated for
each SKU.
• Facing: create the look of a perfectly stocked
store (even when it is not) by pulling all of the
products on a display or shelf to the front.
• SKU: is an identifier that is used by merchants
to permit the systematic tracking of products and
services offered to customers.
12.
13. • The complexity of a planogram may vary
by the size of the store, the software used
to create the planogram and the need of
the retailer.
• Planograms can be as simple as a photo
of a preset section or more detailed with
numbered peg holes and shelf notches
showing exact placement of each item.
14. Market Research Coupled with
Technology Provides Practical
outcomes and retail intelligence for:
• Manufacturers
• Distributors
• Retail designers
• Store managers
• Lighting designers
• Suppliers
• Sales and Marketing teams
