The document discusses benchmarking against the most successful medical tourism providers such as Bumrungrad International Hospital and Clemenceau Hospital. It outlines some advantages these providers have including technology, experience, marketing, and customer service. However, it also notes some potential disadvantages such as a lack of empathy and a profit focus. The document then analyzes the challenges faced by newcomers in this industry and myths that are often believed by contenders and newcomers seeking to rise up the ranks.

1. Benchmarking against the most successful providers – is this for you? Julie W. Munro Founder Medical Travel and Health Tourism Quality Alliance MTQ U A mtqua.org

3. Advantages that set them apart and make them successful. Technology Business plan International services Experience Outside agents plus “ American managed” or “American associated”

4. Features of “American style management” The good … Efficiency Sophisticated marketing and public relations Customer service Entrepreneurial Understanding of American insurance Governance/ broad perspective

5. Features of “American style management” … and the bad: Lack of empathy Patient as customer Profit focus (short term) Insurance focus Attitude of entitlement

13. How do newcomers move up the ladder from being the new kid on the block to becoming a contender or challenger and one day becoming a big player – if that’s even in the future? Register at www.mtqua.org to attend free web seminars on this and other topics sponsored by the Medical Travel Quality Alliance. For more information, email caroline@mt3radio.com

14. Medical Travel and Health Tourism Quality Alliance www.mtqua.org C.I.P.A. C.M.T.C. MTQuA Seal of Quality MTQuA Partner Medical Travel Showcase