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Social and Search Essentials of Understanding Web Marketing

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Julie Ziemelis
Julie Ziemelis

This document discusses search engine optimization (SEO) and social media optimization (SMO) as important components of an effective web marketing strategy. It recommends establishing a presence on key social media platforms like LinkedIn, Facebook, Google+, About.me, YouTube, and creating a blog. The concept of a "hub and spoke" approach is introduced, where content is created and distributed across various "spokes" like social media channels, while driving traffic back to the main website or "hub". It emphasizes focusing on building relationships and demonstrating expertise over time rather than expecting immediate results.

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Search and Social Essentials of Understanding Web Marketing
Welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Socialnomics: Social Media Revolution ,[object Object]
The basic concept of Social and Search: ,[object Object],[object Object],[object Object]
First things first: ,[object Object]
 
What IS SEO? ,[object Object]
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What is SOCIAL?
 
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So..who is using social media?
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Developing a Web presence requires a marriage of: SEO (Search Engine Optimization) and SMO (Social Media Optimization)
Marketing requires 3 elements 1. Strategy 2. Tactics 3. Improvement to be successful (Wash, rinse, repeat)
6 Steps To Take Today To Be Found Online Tomorrow
 
 
1. Get an account on LinkedIN ,[object Object]
 
 
 
2. Get An Account on Facebook ,[object Object]
 
3. Get a Google Profile ,[object Object],[object Object]
 
4. About.me ,[object Object]
 
 
5. Create a YouTube Channel ,[object Object]
 
6. Create A Blog ,[object Object],[object Object]
 
How To Create a Blog ,[object Object],[object Object],[object Object],[object Object]
SHAMELESS PLUG ,[object Object]
Hub and Spoke Concept ,[object Object]
 
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Manage Your Expectations ,[object Object],[object Object],[object Object],[object Object]
What Social/Search is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object]
More of NOT! ,[object Object],[object Object],[object Object]
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Remember: The ROI is relationships ,[object Object]
Mahalo! ,[object Object],[object Object]

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Social and Search Essentials of Understanding Web Marketing

Notas del editor

  1. Katie’s name