This is only a part of an extensive research on Strategies and Tactics in the Organic Hair Care Industry in New York for 2014

1. 2014
Top Customer
Irritations in
the Organic
Hair Care
Industry in
New York
By Jun Enriquez

2. jun.enriquez8@gmail.com
What do Outdoor/
Nature Lovers Say?

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Outdoor/Nature Lover Irritation #1
“..did not address
my dry hair
problem”

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Outdoor/Nature Lover Irritation #2
“unhelpful
suggestions by
customer service”

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Outdoor/Nature Lover Irritation #3
“customer service
did not even listen
to my concern”

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Outdoor/Nature Lover Irritation #4
“I experienced
more tangles!”

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Outdoor/Nature Lover Irritation #5
“Your products
are too
expensive!”

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What do
Environmentalists
Say?

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Environmentalist Irritation #1
“How could they
put organic on the
label when they
are not?”

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Environmentalist Irritation #2
“Your product
has harmful
ingredients”

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Environmentalist Irritation #3
“Your product
is not totally
organic”

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Environmentalist Irritation #4
“Started losing
significant
amount of hair!”

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What do Models and
Actors/Actress Say?

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Model / Actor Irritation #1
“Used it for months
and did not see
improvements”

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Model / Actor Irritation #2
“There are no
money back
guarantees”

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Model / Actor Irritation #3
“Made my hair
so greasy after
use”

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Model / Actor Irritation #4
“Got red patches
on my head after
use”

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Model / Actor Irritation #5
“Customer service
advised me to
soak hair for
10mins?”

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Model / Actor Irritation #6
“My previous
brand worked
better for my
thinning hair”

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Model / Actor Irritation #7
“The other
brand did not
discolor my
colored hair”

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What do Busy
Professionals Say?

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Busy Professionals Irritation #1
“Waited long for
a response to
my inquiry”

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Busy Professionals Irritation #2
“Your product did
not deliver its
promise of shiny
hair”

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Busy Professionals Irritation #3
“My oily hair
problem was not
solved”

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Busy Professionals Irritation #4
“Advised by
customer service
that tangling was
common?”

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Busy Professionals Irritation #5
“The packaging
is so hard to
squeeze!”

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What do Moms Say?

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Mothers Irritation #1
“Your product is
hard to find”

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Mothers Irritation #2
“They don’t offer
replacement for
spilled products”

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Mothers Irritation #3
“Caused
allergies on my
scalp and face”

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Mothers Irritation #4
“My previous
brand was half the
price but more
effective!”

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What do Athletes
Say?

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Athletes Irritation #1
“Smells bad,
smells like
medicine”

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Athletes Irritation #2
“Dried out my
hair and caused
lots of breakage”

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Athletes Irritation #3
“Your product is
not sulfate free”

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Athletes Irritation #4
“Very difficult to
get the product
out of the bottle”

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This is only part of an
extensive research I’ve done
on STRATEGIES & TACTICS in
the Organic Hair Care
Industry in New York in 2014
Email me at
jun.enriquez8@gmail for
more details