This is the presentation I made for my Marketing Management class at Quaid-I-Azam School of Management Sciences Islamabad, Pakistan. This presentation is about the Service Mix of Pizza Hut in Pakistan, that defines 7 P's of Pizza Hut. Information about Pizza Hut history is also been mentioned. Data is accessed from Pizzahut.com, Wikipedia and by visiting Pizza Hut Restaurant in F/10 sector, Islamabad.

1. By: Junaid Inam
May 11, 2014

2. Pizza Hut World Map

3. American restaurant chain
International franchise
Corporately known as Pizza Hut, Inc.
Subsidiary of Yum! Brands, Inc.
Pizza Hut Express and The Hut restaurants
6,000 Pizza Hut restaurants in the United States
5,139 Pizza Hut restaurants in 94 other countries
More than 160,000 employees around the world
PIZZA HUT

4. Started by Carney brothers with partner John Bender in 1958 in Kansas
Entered international market, Canada in 1968
Adopted red roof for restaurants in 1969
Listed in NY Stock Exchange in 1972
Merged with Pepsi.co in 1977
Initiated delivery service as a new concept in 1986
Entered in Pakistan in 1993 & India in 1996
Demerged from Pepsi.co and went under Yum! Brands in 1997
One of the biggest fast food restaurant chain in the world these days
HISTORY

5. First Pizza Hut Building, Wichita, Kansas

6. Product
Price
Place
Promotion
Process
People
Physical Evidence
7 P’S OF PIZZA HUT

7. Starters
Chicken Wings 430, 12 pcs
Spicy Wedges 145
BBQ Chicken Spin Rolls 310
Cheese Stuffers 310, 4 Pcs
Flaming Wings 450, 12 pcs
Garlic Bread 145
Garlic Mushrooms 195
Potato Skins 145
Behari Chicken Spin Rolls 310
Pizza Hut Platter 665
PRODUCTS & PRICES

8. Soups & salad
Sweet Corn and Chicken Soup 110
Mexican Tomato Bean Soup 110
Salad Bar 335
PRODUCTS & PRICES

9. Pastas
Lasagna Florentine 410
Creamy Tomato Penne 410
Fettuccine Alfredo 410
Spaghetti Bolognaise 410
PRODUCTS & PRICES

10. Sandwiches
Philly Steak Sandwich 445
Mexican Chicken Sandwich 385
Tuna Melt Sandwich 375
PRODUCTS & PRICES

11. Pizzas
Supremes
Chicken Supreme 649, 939,
Super Supreme 679, 979
PRODUCTS & PRICES

12. Pizzas
Chicken Feast
Chicken Tikka 629, 919
Chicken Fajita
The Euro
Fajita Sicilian
Afghani Tikka
PRODUCTS & PRICES

13. Pizzas
Local Delights
Shawarma Pizza 669, 919
Behari Chicken Pizza 669, 949
Beely Treats
Meat Lovers 629, 919
Hot & Spicy 629, 929
PRODUCTS & PRICES

14. Pizzas
Classis Pizza
Cheese Lovers 649, 939
Veggie lovers 629, 919
PRODUCTS & PRICES

15. Pizzas
Margherita 409, 594
Toppings
Veggies 95, 140
Meats 125, 185
Extra Cheese 170, 235
PRODUCTS & PRICES

16. Desserts
Strawberry Cheesecake 255
Lemon Cheesecake 255
Chocolate Cheesecake 255
Size Does Matter 255
PRODUCTS & PRICES

17. Desserts
Ice Cream 145
Triple Treat 375
Brownie a la Mode 260
Chocolicious Brownie 195
PRODUCTS & PRICES

18. Beverages
Soft Drink 95/1, 295/4
Fresh Lime 95/1, 295/4
Mineral Water 70, 130
Orange Juice 95
Cappuccino 110
Hot Tea 95
Coffee 110
PRODUCTS & PRICES

19. Karachi 26
Lahore 13
Islamabad 4
2 in each Rawalpindi, Abbottabad & Peshawar
1 in each Multan, Sialkot, Faisalabad, Murree,
Gujranwala & hayderabad
PLACE

20. Pizza Hut in Islamabad, Pakistan

21. Advertising
TV + Print Media
New Products on TV
Offers on Print Media
Fliers in the school & colleges
Mail Service for VIP members
Distribution of door to door brochures
Coupons, Discounts
PROMOTION

22. Pizza hut do not follow any hierarchy
Job designing is easy
Less specific requirements for recruitment
No proper requirement of educational background
Main required skill is communication
5 days training system
3 in kitchen and 2 in dining
Standard uniform for their employers
PEOPLE

23. Food manufacturing process is clean
Customers are invited to check used ingredients
Order via cell phone
Dine in Pizza Hut restaurant
Online order system
Adopting various technology & software
Good supply & customer management
Delivery on time
PROCESS

24. Well designed and air-conditioned restaurants
Neat and clean environment
Nice interior decoration
PHYSICAL EVIDENCE

25. Multiple pizzas with soft drinks would target families
Individual deals target individuals & childless couple
Expensive specialty pizzas would target higher income
Lunch specials would be targeted to business people
Youth going to schools, colleges etc.
TARGET MARKET

26. Domino's Pizza, Inc.
Papa John's International, Inc.
Little Caesar Enterprises, Inc.
Pizza Hut is having 45% of overall pizza market in the world.
In Pakistan Pizza Hut have 57% market share.
COMPETITORS