As an early Christmas present, we’ve decided to share a little gift of insight. Check out our Christmas giving infographic and find out the four things every charity should know about Christmas giving: 1) When do people give? 2) Where are your Christmas donors? 3) Why do people give at Christmas? 4) How do people give?

1. WHEN DO
PEOPLE GIVE?
The most popular days to donate are the first weekday of the
month and the last working day before Christmas.
Mon
Fri
3
21
Donations
25,000
20,000
15,000
10000
5,000
01
31
Average Christmas donation
WHERE ARE YOUR
CHRISTMAS DONORS?
Last year Christmas donations came from 72 different countries,
ranging from Afghanistan to Zimbabwe.
12,054
1
The most generous country for Christmas donations was Italy,
with Italians donating just over £100 on average.
WHY DO PEOPLE GIVE
AT CHRISTMAS?
Christmas
Hope
Happy
Luck
Help
Great
Wishing
Done
Merry
Work Good Year
Love
Well
Wonderful
Thank
Memory
Family
Gift Charity
Cards
Sending Cause
Everyone
Donation Instead
Money
Xmas
HOW DO PEOPLE GIVE?
Mobile and tablet traffic to JustGiving jumps up
between December and January, because people are
browsing the site using their new Christmas presents!
*December 2012 stats
wemakegivingsocial.com