1. How to get the best from your blog Blogging advice from Glen Urquhart
2. Write a blog each day Ideally you should be adding content every day, including weekends, to improve your site SEO The more you blog, the more regularly Google will index your website, the better your site will rank in the SERPs (search engine results pages) and the more traffic you will receive
3. Keep your posts relevant Ensure your blog topics are relevant to your website so Google can easily identify what your website is about Blogging about completely unrelated topics to your website will not help your traffic or rankings Avoid niche topics to prevent limiting what you write about
4. Use your keywords carefully Use your keywords where they fit naturally. By writing about subjects relating to your website, it will be much easier and more effective to use keywords If you add several examples of your keywords in every post, you’re running the risk of your website being marked as ‘spam’ If possible use a keyword in the title to strengthen it’s SEO value
5. Categorise your blogs By using categories on your blog posts it helps you organise your content, helps Google index your content and helps users view your content Name your categories by your keywords, that way you can add your blog posts and assign them to categories which helps your SEO and rankings Always rename your ‘Uncategorized’ category to either ‘General’ or your most used category/keyword
6. Blog length Posts should always be above 100 words – any less and Google won’t recognise it as an article As an average, try to aim for around 200 – 250 words Longer, better researched posts can attract more traffic and links if they are relevant, but shorter posts are just as useful
7. Google Alerts If you don’t have time to search Google News for ideas for content, you can subscribe to Google News searches through Google Alerts. Google will then email you news stories based on your search queries daily/weekly as you specify Happy blogging!