Retweets are the best way to improve your popularity and increase your reach on Twitter. However, no matter how witty or awesome your tweets are, one small thing may be holding them back from achieving their ultimate potential - from getting the retweets they deserve. Find out what that one thing is and how you can avoid it. Presentation by justunfollow.com.

1. The Secret To No Retweets
-Urooj Kazi, Content Wiz
JustUnfollow.com

2. Retweets – What?
“Hey look! Cool tweet! Let me share it”.
When you read an awesome tweet and go on to share it with
others, it‟s called a retweet.

3. Retweets – How?
• The classic way of retweeting involved adding a „RT‟
followed by „@username‟ and then the tweet.
• Twitter eventually built a retweet functionality which lets
you RT directly.

4. Manual vs. Direct Retweet
This is the original tweet:

5. Manual vs. Direct Retweet
Here‟s a manual retweet of the same tweet:

6. Manual vs. Direct Retweet
And here‟s a retweet using Twitter‟s RT button (notice
the difference):

7. Manual vs. Direct Retweets
While the second option looks far more convenient, Twitter‟s in-built
retweet functionality is lacking in more ways than one. Most
prominently:
• Those who retweet cannot add their own comments to the tweet. See
Saundra‟s tweet (which says she “#VOTED”), versus Mandy‟s
(which is exactly the same as the original tweet).
• There seems to be an individuality angle to it, wherein people prefer
to retweet manually, so the tweet shows up as having originated in
their account.

8. Moral
Most tweeps RT manually.
And, if you don‟t take care of one small thing in your tweet, believe
us, you‟ll get no manual retweets.

9. The One Small Thing
The length of your tweet.
It is common knowledge that tweets on Twitter can be no longer than
140 characters.
Now consider what happened when Saundra retweeted JustUnfollow‟s
tweet.

10. Sandra’s Retweet - Analyzed
Her tweet‟s character count is about 25 characters more than the original
tweet.
It includes a „RT‟, JustUnfollow‟s username, her opinion (#VOTED)
and relevant spaces.
So, we, at JustUnfollow, cannot afford to keep the lengths of our tweets
longer than 125 characters,
i.e.,
we have to discount a minimum of 15 characters (preferably more) for
manual retweets.

11. Takeaway Math
Count the number of characters in your Twitter username, say (x).
Add 5 to it (x+5).
Subtract it from 140, i.e., 140-(x+5).
This is your maximum tweet character length.
Eg: @justunfollow – 13
13 +5 = 18
140-18 = 122
Our tweets should be a maximum of 122 characters if we want people to
manually retweet them.

12. GO AHEAD, GET THE RTS
YOUR TWEETS DESERVE!
That‟s It!

13. Presentation by
www.justunfollow.com
JustUnfollow is the go-to twitter management
tool for over 4 million tweeps.
What about you?