In this seminar, we discuss the world of SEO, how to ties directly in traditional marketing best practices, and how companies can level SEO to attract for search and referral traffic.
2. Morehouse College
6 Years – Jones Lang LaSalle
MBA - NYU Stern School of Business
Que Commerce - May 2012
Sailing, Golfing, Traveling
Justin Q. Croxton
OK….Real Quick
8. Why SearchMatters?
83% of Consumers Search
For A Local Business Online
83% 14.6% 92% 70%
SEO leads to 14.6%
conversion rate compared to
direct mail which is 1.7%
92% of Consumers Use
Search EnginesAs Much
As Email
Over 70% of Consumers Use
Social Media
Inbound Leads Cost 61% Less
Than Outbound Leads
Key – Only 6% of CEO’s
allocate their marketing
budget to SEO Efforts61% 6%
15. On-Page Ranking Factors
• Title Tags – That Are Unique/Relevant
• H1 – H4 Tags
• Keyword Usage – No Stuffing
• Meta Descriptions
• Website User Experience
• Bounce Rates/Page Speed
• Pages Built Out (Services, Features,
Case Studies, Testimonial)
Google Keyword Planner - http://bit.ly/1cz2I9b
16. Titles & Meta Descriptions
Title Tags
Meta Description
24. Enterprise SEOLinkBuilding
“...backlinks…are a really, really big win in terms of quality for search
results ... backlink relevance still really, really helps in making sure we
return the best, most relevant, most topical set of search results.”
“...backlinks still have many, many years left in them ... over time
backlinks will become a little less important ... we will continue to use
links in order to assess the basic reputation of pages and websites.”
What are some of the businesses you represent?
Industries served?
Average customer value?
Networking, Sales, Marketing, Digital Marketing
Who knows about digital marketing?
Who is currently utilizing paid search, SEO, social media, local search, email marketing?
Who knows about digital marketing?
Who is currently utilizing paid search, SEO, social media, local search, email marketing?
Who knows about digital marketing?
Who is currently utilizing paid search, SEO, social media, local search, email marketing?
Pause and take questions
Paid Search – Sponsored Text Ads On Google, Yahoo, Bing, other search engines.
Search Engine Optimization – Everywhere else
On-Page SEO
Blogging (Personal/Columnist)
Social Media
Content Strategy
Relationship Building/Outreach
Public Relations