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Create Raving Fans through Mobile & Social Loyalty programs

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Justin Fivecanons
Justin Fivecanons
EmpresarialesTecnología
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Creating raving fans through mobile marketing Justin Dennis, Strategist at 5ivecanons Adam Schaffer, Creative Director at 5ivecanons Todd Coleman, Owner/Operator at Chick-fil-A
 
Chick-fil-A Brand Principals
Chick-fil-A Brand Principals :: Food
Chick-fil-A Brand Principals :: People
Chick-fil-A Brand Principals :: Cows
Chick-fil-A Brand Principals :: Influence
The growth of mobile
Average cost of a computer in 2009 was $709 globally Source: Murdoch
Cost of an iPhone 3GS $49 Source: AT&T
Source: Kozuch Mobile phone subscribers per 100 inhabitants 1997-2007
Economies of scale Source: Redline
Moore’s law Source: Edward/Osborne Executive
Turning consumers into the advertising message.
Personas ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Results
 
 
Metrics ,[object Object],[object Object],[object Object],[object Object]
The End
5ivecanons.com 904.372.4603 Facebook.com/5ivecanons

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