A Multi-Channel Approach Leveraging Self-Designed Digital MultiMedia and Social Media Reach

1. Valentine’s Day Campaign
A Multi-Channel Approach Leveraging Self-Designed
Digital MultiMedia and Social Media Reach
Prepared by:
Justin M. King
October 2, 2014

2. Facebook
www.facebook.com/JustinKingRealtor

3. Facebook
www.facebook.com/JustinKingRealtor

4. Facebook
Facebook Ad Campaign Performance
o Facebook ad spending shows good ROI. For a $10 investment:
o Within one day the post reached 3,234 people.
o 20 separate page engagements.
o Mobile clearly led the charge:
o 3,045 person reach on mobile devices.
o 191 person reach on desktop devices.
o Click-through rate of 0.4%.
www.facebook.com/JustinKingRealtor

5. Email Marketing

6. Email Marketing

7. Email Marketing
E-Mail Campaign Performance
o 975 Recipients:
o 25.2% Open Rate
o 1.3% Click Rate
o 144 Bounces (831 Successful Deliveries)
o 275 Total Opens
o 21 Unsubscribes

8. Other Social Media
(no ad spending)
www.youtube.com/JustinKingRealtor

9. Other Social Media
(no ad spending)
https://plus.google.com/+JustinKingRealtor

10. o Facebook
Results
o A 3000+% increase in views for a $10 investment is good ROI,
however I would liked to have improved on the 0.4% click-through
rate. Further analysis:
o I am unable to track insights on Twitter or LinkedIn, two of the
larger bases I have, or on other Social Media sites this was
dispersed to, such as Google+.
o The correct adverting space is in mobile.
o Email
o 25.2% open is decent, and 1.3% click rate is double that of
Facebook.
o 144 Bounces shows a clear need for scrubbing the database.