In this presentation, I discuss the power of the International Association of Microsoft Channel Partners and how it helped me grow my network and pipeline as a Microsoft Partner. I also cover some of the great benefits of the group and give several tips on how to maximize your potential within the group. Also, I cover the other opportunities to work with other influential organizations through Microsoft Community Connections where you can receive a free copy of Windows 8 and Office 2013 with every presentation that you deliver.
Marketing in the Digital Frontier: Making Your Brand Standout
Build a million dollar pipeline in 2013 with IAMCP
1. BUILD A MILLION DOLLAR PIPELINE
IN 2013 WITH IAMCP
Presented by Justin Slagle, Cloud Sales Manager @ Microsoft
2. MEET WITH PARTNERS BETWEEN MEETINGS
Have you ever met someone
that referred a nice size deal
to you? Imagine meeting
someone that could refer
$100k this year and all it cost
you was a cup of coffee!
3. HELP YOUR PARTNERS GET WHAT THEY WANT
“If you help enough people get
what they want, you can get
everything that you want!”
Zig Ziglar
4. INVITE YOUR PARTNERS TO PARTICIPATE
When everyone invites their
partners to IAMCP meetings, the
network grows substantially.
Many times your future best
partners are partners of your
other partners!
5. BRAND IAMCP WITH YOUR CUSTOMERS
Being a leader in the Microsoft
Community can go a long way with your
customers. Make sure to leverage
IAMCP in every deal!
6. GROW YOUR BUSINESS NATIONALLY
IAMCP is a National/International
Association. Leverage this power! You
can create partnerships across the
country or globe to grow your brand!
7. CREATE OFFERS FOR YOUR IAMCP PARTNERS
Get your IAMCP Partners using your
products or services. These companies
can be potential sellers of your product!
8. CREATE RESELLER PROGRAMS
Create a way for your partners to make
money referring you to their clients.
9. BECOME MORE EDUCATED ABOUT THE MARKET
Partners can help you understand what
is going on in the marketplace. No one
can be in all places at all times, so use
the time at IAMCP to learn the market.
10. GIVING BACK TO THE COMMUNITY
IAMCP is a great way to give back to the
community in ways that none of us can
do alone
Group Donations and Activities can help
build and strengthen relationships
11. BUILD YOUR SKILLS
Build your networking
skills, presentation skills, sales skills
with your partners so that when you’re
in front of your customers, you are
100% prepared!
12. GET INVOLVED IN THE LEADERSHIP OF IAMCP
Most of the interaction from Microsoft
and the partner community starts with
the local IAMCP Board. If you’re not
part of this group, then you’re missing
out on opportunities and you are not
maximizing your potential in IAMCP!
13. CREATE YOUR OWN NETWORK
One of your most valuable assets as a
professional is your personal network.
IAMCP can help you build your network
quickly and keep pace with your peers!
14. MAKE YOURSELF A CHEAP RESOURCE!
Michael Jordan I once heard a partner say, “My
was awarded a company may have to let me go because
contract for I’m so expensive.”
$10m for Nike
shoes. The first Utilizing the skills and potential of
year they made IAMCP can make you one of the
an increase of “cheapest” resources available to your
over $500m in company!
basketball shoe
sales.
15. UNDERSTAND HOW TO WORK WITH MICROSOFT
Microsoft is a massive organization and
it can be very difficult to navigate.
IAMCP offers an opportunity to learn
how to partner with Microsoft and
leverage their resources.
16. GET INVOLVED IN YOUR LOCAL COMMUNITIES
Microsoft is making huge
investments in local community
associations! IAMCP will be
leveraged when talking to these
local organizations to present on
tech topics to local small
businesses!
www.MSCommunityConnections.com
17. WORLDWIDE PARTNER CONFERENCE
It is never too early to start planning for
WPC. 17,000 people to network with
and build opportunities!
www.digitalwpc.com
*Several SoCal IAMCP members are on
the Partner Advisory Board for WPC
due to their participation in IAMCP!
18. ADDITIONAL RESOURCES
VFI is an amazing FREE resource for
Microsoft Partners to have a voice into
local and federal issues.
www.voicesforinnovation.org
*Several IAMCP members were granted
a free trip to Washington, D.C. to
present their businesses to congress.
19. ADDITIONAL RESOURCES
Brandify allows Partners and your
customers to identify ways to increase
your Social Media and web presence –
FOR FREE!
http://www.brandify.com/microsoft
20. OFFICE 365 DEMO KITS
Leverage this new Office 365 Demo Kit
to showcase the newest technology to
your customers – FOR FREE!
• Kit Contents:
− (11) Lenovo Yoga 13
Ultrabooks
− (11) 65W Slim AC Adapter
− (11) Jabra 550 Headsets
− (2) 2217-12 SKB Cases
21. TESTIMONIAL
Joined IAMCP in July 2009 (co-founder of SoCal IAMCP)
Microsoft Certified Partner in 2009 with less than 10
employees
Less than 5% of business came in from partner referrals
Today
• President of SoCal IAMCP
• WPC Partner Advisory Council
Ro Kolakowski, • Award Winning Partner with Microsoft
6th Street Consulting • Multiple Gold Competencies
• Became a Microsoft SMS&P Managed Partner
• Over 30% of 6SC business comes in through Partners
• Nearly tripled 6SC’s business since 2009
• 30 employees
22. LET’S MAKE 2013 YOUR BEST YEAR EVER!
Justin Slagle
Cloud Sales Manager
Microsoft Community Connections
Phone – 714-625-6250
Email – JSlagle@Microsoft.com