Juston Western presents on what you need to know before going down the path of building a mobile app for your company. Originally presented at the Houston Interactive Marketing Association's "Mastering Mobile in 2013" Workshop held on May 22, 2013.

1. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
MASTERING MOBILE IN 2013
1
CHOOSING WHAT TO MOBILIZE
& MOBILE CONSIDERATIONS
BEYOND TECHNOLOGY
#HIMAMOBILE2013
Wednesday, May 22, 13

2. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
• Background on Juston & ChaiONE
• What The Mobile Landscape Looks Like Today
• Realizations About Organizational Challenges
• What To Mobilize & When
• Trends In The Enterprise
• Ways To Approach Your Mobile Strategy & Specific Initiatives
• Team To Get The Job Done
OUR PATH TODAY
2
Wednesday, May 22, 13

3. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHY IS THIS GUY STANDING IN FRONT
OF ME?
3
Wednesday, May 22, 13

4. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHAT IS CHAIONE? IS THERE TEA
INVOLVED?
4
Wednesday, May 22, 13

5. 5
“We help enterprises create innovative mobile solutions to
complex business problems that people will love.”
Wednesday, May 22, 13

6. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHAT THE MOBILE
LANDSCAPE LOOKS
LIKE TODAY
6
Wednesday, May 22, 13

7. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
Quick Development CyclesConsumerization of IT Life’s Remote Control
And Why Should I Care About It In The Context of My Business?
WHAT’S DRIVING THIS?
7
Wednesday, May 22, 13

8. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
• Heads Up Displays
• Activity Loggers
• Smart Watches
Make Your Phone Your Accessories’ Brain
WEARABLE COMPUTING
8
Wednesday, May 22, 13

9. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
Control The Real World From Your Device
PACKS: HARDWARE + SOFTWARE
9
• Physical & Virtual
• Remote Interaction
• Wide Adoption
Wednesday, May 22, 13

10. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
Use The Past To Predict The Future
LOCATION + BIG DATA
10
• Data in Aggregate
• Behavior Prediction
• Process Automation
Wednesday, May 22, 13

11. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
RECENT
INDUSTRY
DEVELOPMENTS
11
Wednesday, May 22, 13

12. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
GOOGLE I/O RECAP
12
• New APIs & Services
• No Android 4.3
• New App Engine Features
• Google Glass Apps
Wednesday, May 22, 13

13. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WWDC PREVIEW
13
• iOS 7 Sneak Peek
• User Interface Changes
• More Siri Hooks
• Friendlier Deployment
Wednesday, May 22, 13

14. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
REALIZATIONS
ABOUT
ORGANIZATIONAL
CHALLENGES
14
Wednesday, May 22, 13

15. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
DIDN’T I DO THIS BEFORE?
15
Wednesday, May 22, 13

16. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHO MOVED MY CHEESE?
16
Wednesday, May 22, 13

17. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
ISN’T THIS JUST A FAD?
17
Wednesday, May 22, 13

18. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
CAN I HAVE ONE NOW?
18
Wednesday, May 22, 13

19. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHAT TO
MOBILIZE
AND WHEN
19
Wednesday, May 22, 13

20. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
STARTING OUT
20
• Self-Contained Apps
• Address Simple, Everyday Needs
• Focus On Basic Utility
Wednesday, May 22, 13

21. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
NEXT STEPS
21
• Address Business Line-Specific Needs
• Focus On Operational Efficiencies
• Respond To Growing User Feedback
Wednesday, May 22, 13

22. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
FULL STRIDE
22
• Connect To Existing Systems & Data Stores
• Enable New Ways Of Executing Employee Activities
• Accommodate Cross-Functional Collaboration
Wednesday, May 22, 13

23. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
TRENDS IN THE
ENTERPRISE
23
Wednesday, May 22, 13

24. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
24
Wednesday, May 22, 13

25. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
25
Wednesday, May 22, 13

26. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
26
Wednesday, May 22, 13

27. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
MOBILE OS SHARE IN BUSINESS
27
Source: http://techland.time.com/2013/04/16/ios-vs-android/
Wednesday, May 22, 13

28. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
COMMON
QUESTIONS
28
Wednesday, May 22, 13

29. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
HOW DO I
MEASURE
SUCCESS?
29
Wednesday, May 22, 13

30. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
HOW DO I KNOW
WHEN TO BUILD CUSTOM
VS BUYING SOMETHING
OFF THE SHELF?
30
Wednesday, May 22, 13

31. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHAT ARE SOME KPI’S
I CAN USE TO MEASURE
MY ROI?
31
Wednesday, May 22, 13

32. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WHEN WILL I GET TO STOP
CARRYING MY LAPTOP,
IPHONE AND IPAD?
32
Wednesday, May 22, 13

33. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
HOW CAN I MANAGE
MY PORTFOLIO OF APPS
OVER TIME?
33
Wednesday, May 22, 13

34. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
HTML5 IOS7 ANDROID TITANTIUM
SENCHA SAP BYOD CLASS I DIV 2
BACKEND INTEGRATION MAM
WRITE ONCE INTRINSICALLY SAFE
APPCELERATOR WINDOWS 8 MDM
RUGGEDIZED GINGERBREAD SECURE
CONTAINER DEVICE ROLLOUT AIRWATCH
INTERNAL APP STORE
34
Wednesday, May 22, 13

35. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
WAYS TO
APPROACH
MOBILE
35
Wednesday, May 22, 13

36. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
36
THE
CHAIONE
WAY
Wednesday, May 22, 13

37. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
37
Wednesday, May 22, 13

38. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
38
CHAIONE
MOBILE MATURITY MODEL
1: Pioneer 2: Awareness 3: Tactical 4: Enterprise 5: Engaged
At this level mobility is
visible but receives very
little focused attention
from executives
Mobile is considered
important and programs
emerge but there is little
correlation to customers,
partners and employee
needs.
Repeatable process
emerges that allows a
mixed line of business
team to produce results
based on organizational
goals.
Mobile is a core piece of
the company’s strategy,
can be measured and is
an evolving competency.
Mobile is critical and its
being actively embedded
as a competency.
Process is defined and
confirmed as a business
standard.
People
Platforms
Customers
Technology
Process
Outsourced Mixed In-House
Single Platform Multiple Platforms All Platforms
Broadcast EngagedTransactional
Native Mixed Mobile Adaptive Architecture
Experimental Siloed Cross Functional Integrated Competency Driven
The Framework
Wednesday, May 22, 13

39. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
39
Wednesday, May 22, 13

40. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
40
Wednesday, May 22, 13

41. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
41
Wednesday, May 22, 13

42. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
42
Wednesday, May 22, 13

43. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
43
Wednesday, May 22, 13

44. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
44
ResearchValidation
Evaluation
Design
Prototyping
Synthesis
Market
Analysis
Audience
Identification
Persona
Creation
User
Stories
Process
Flows
Content
Map
Wire
Frames
Conc
epting
Interactive
Prototypes
High Fidelity
Mock-ups
QA & User
Testing
Client
Review
Release
Candidate
User
Experience
12
11
10
9
8
7 6
5
4
3
2
1
Wednesday, May 22, 13

45. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
45
P e o p l eP r i c e
T i m e l i n e
R e q u i r e m e n t s
Better Understanding
Technical Validation/
Feasibility
Pricing
Timeline
People
TECHNICAL ASSESSMENTS &
PROTOTYPING
Wednesday, May 22, 13

46. start
DAILY
ITERATION PERIOD
(usually one week)
iteration start
project kick-off iteration planning milestone
daily stand-up
iteration end
retrospective
PARTICIPANT ROLE
product owner ········ represents stakeholder interests · provides domain expertise ·
prioritizes product and iteration backlog by value · provides
details on user stories
project manager ······ facilitates consistent progress · removes obstructions · maintains
open lines of communication · monitors team velocity · leads
stand-ups and retrospectives
developer ················ ransforms user stories into functionality · estimates user story
level of effort · performs technology spikes · self-managing
quality assurance ···

47. verifies

48. delivered

49. features

50. function

51. as

52. intented

53. ·

54. identifies

55. bugs
designer ················· user role modeling · wireframe and

56. user

57. workflow

58. development

59. ·

60.
visual design · feature usability assessment · asset delivery
PO
PM
DV
QA
DS
PO PMDV DSPO PM DV DS QA PO PM DV DS
PMDV QADS
PMDV QADS
WORK TO BE DONE
product backlog
Contains all user stories, representing functionality for
the entire project; organized as Epics, cursory detail
iteration backlog
Contains only those users stories to be worked
on in the current iteration; very detailed
KEY SESSIONS
iteration planning
Product Owner and Team determine
functionality to include in next iteration,
and

61. discuss

62. finer

63. details

64. of

65. each

66. story
daily stand-up
Team members discuss what they did
yesterday, what they’ll do today, and
what’s blocking their progress
retrospective
End-of-iteration discussion where team
members inspect and adapt their
methods and teamwork
Wednesday, May 22, 13

67. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
YOU’VE GOT 1.0! WHAT’S NEXT?
47
Wednesday, May 22, 13

68. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
TEAM TO
GET THE
JOB DONE
48
Wednesday, May 22, 13

69. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
• Designers
• Developers
• Scrum Master
• Quality Assurance Specialist
Here are the folks you’ll want to have working with you.
ASSEMBLE YOUR OWN TEAM
49
Wednesday, May 22, 13

70. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
• Curious
• Opinionated
• Genuinely Passionate
• A Little Quirky
Here are some characteristics you should look for in a hired team.
HIRE A TEAM
50
Wednesday, May 22, 13

71. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
www.chaione.com
• What The Mobile Landscape Looks Like Today
• Realizations About Organizational Challenges
• What To Mobilize & When
• Trends In The Enterprise
• Ways To Approach Your Mobile Strategy & Specific Initiatives
• Team To Get The Job Done
RECAP
51
Wednesday, May 22, 13

72. www.chaione.com
@ChaiONE
facebook.com/ChaiONEAgency
GET IN TOUCHwith ChaiONE
linkedin.com/company/chaione
Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
Address:
4900 Woodway, Suite 880
Houston, TX 77056
Phone: 1-888-316-0357
Email: juston@chaione.com
If you’re interested in learning more about ChaiONE, please
provide us with your contact information. We’re available to meet
at your office, our office, or virtually.
If you have other questions or want to speak with someone
directly, e-mail us at marketing@chaione.com or give us a call:
1-888-316-0357.
We would love to hear from you!
Wednesday, May 22, 13

73. Juston Western, Director of Operations
281-377-6319 | juston@chaione.com
@JustonWestern
THANK YOU
Wednesday, May 22, 13