1. Great Indian Families 2009
Understanding the Indian ‘Families’ as Consumption Units

2. Study Overview
• Highly representative profiling of socio-economic characteristics of Indian Families.
Findings based on a land survey conducted among 28,000 households in 40 cities and
480 villages spread across all the 4 regions of the country
• Latest estimates of key household/financial asset ownerships and penetrations in
urban and rural India. Estimates as recent as January 2009
• Insightful understanding of Indian families as ‘consumers’ and not just as
households. Includes their income and socio-economic status, size and ownership of
house, expenditure shares by main household consumption heads, time spent on various
media (offline and online), medium relied on most for shopping info

3. Methodology
Large scale land survey conducted to profile the composition and consumption
characteristics of Indian families. Survey covered over 16,000 households in 40 cities
and over 12,000 households in 480 villages spread across all the four regions of the
country
Sampling methodology chosen to ensure coverage of ‘town’ and ‘village’ classes of all
population strata, and ‘households’ of all socio-economic classification within each of
these towns and villages. Villages sampling done in a way to ensure coverage of
villages up to distances of 20 kms from the nearest surveyed town
Finally, town/village class and socio-economic class combination level ‘weights’
derived from authentic Govt. of India data and applied to the land survey data to
make it representative of the entire Indian population

4. Information Area Covered
Demographic and socio-economic profile
Location – Town class (village class), region, community
Educational qualification, current occupation (and industry of occupation) of members in the household
SEC (urban, rural)
Gender, age, marital status, preferred language of reading of all members in the household
Income status and composition (monthly household income, income from outside, earning and dependent
members)
Per-capita household income
Consumption, asset ownership and liability profile
Share of expenditure by main household spending heads (food & clothing, rent & utilities, transport / conveyance,
leisure & entertainment, loan & liability payments, savings & investments)
House ownership, size of house, no. of rooms
Vehicle ownership (bicycle, 2-wheeler, 4-wheeler)
Physical asset ownership – TV, fridge, washing machine, AC, microwave, music system, radio, DVD player,
Ipod, video games, regular camera, digital camera, video recorder, tube well/pump, landline phone, mobile
phone, computer, laptop, printer, TV connection
Financial asset ownership – land, bank account, demat account, fixed deposits, govt. bonds, chit fund
deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc
Currently running loan types if any

5. Information Area Covered
Quality of key asset ownership
Type of car
Type of bike
Type of TV
Type of TV connection
Type of fridge
Type of washing machine
Type of mobile phone
Type of mobile services subscribed to
Type of bank in which accounts held
Type of credit card possessed
Media usage
Media used at home (TV, Newspaper, Radio, Internet)
Daily time spent on various media at home
Which medium relied on most for information for buying products and services

6. List Of Reports
1. Great Indian Families Report Other Possible Reports:
(families defined by member composition):
2. Urban vis-à-vis Rural Families
• Free Birds (single independents)
3. Single vis-à-vis Multiple Income
• Nest Builders (young married couple with no children)
Families
• Baby Sitters (married with eldest child below 12 years)
4. Families by Socio-economic Classes
• Mature Mentors (married with youngest child above 12 years)
• Dynasties (3 generation joint family) (urban/rural SEC)
5. Families by Community Types
• Vintage Wines (middle age/ elderly married couple living alone)
(marwari, gujrati, punjabi, malayali, ….)
6. Family Profiles by Most Expensive
Vehicle Owned
7. Family Profiles by Size of House
Note: Segment level analysis in any of the reports is subject to collection of sufficient sample responses at the segment level.

7. Pricing of Reports
Report Price (Rs.)* Price (USD)
* 12.36% service tax extra
Any 1 Report 150,000 4,750
3 or More Reports 100,000 each 3,500 each
• Payment Terms : 50% advance, 50% after delivery of all reports
• Delivery Timeline : Single/First Report – 10 days from date of order
(or immediately if ready)
: Subsequent Reports – 10 days per report thereafter
(or immediately if ready)
• Report Delivery Format : PDF

8. Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
• Telephone : +91-11-29535098, +91-11-32451093, +91-9811256502
• Contact Person : Sanjay Tiwari
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com

9. Thank You!